3-minute read ---
The coming of spring means school proms and end-of-the-year formals. While Junior- and Senior-year high school students prepare with the right clothes, group photos, and transportation, volunteer coordinators are finalizing details for event decor, music, and catering services.
Restaurants are promoting their brand in the local community by getting involved in school formals and after parties to expand their customer reach. By directly engaging high school students at school-sponsored events, restaurants support their community while motivating new and existing customers to patronize the business in-store or through its online ordering platform.
Catering
The most obvious way for restaurants to partake in formal dances is by reaching out to event coordinators with catering services. Spring formal dances generally provide appetizers and fun, non-alcoholic drinks during the event, providing opportunity for restaurants to put their brand and best food forward in concentrated settings.
Other school groups will cater full meals to event attendees before the dance begins, fostering a festive and formal atmosphere with multiple courses including appetizers, entrees, and desserts. In these instances, local restaurants providing catering services create memorable dining experiences in lively settings that will encourage future visits to the restaurant from both event attendees and coordinators.
Restaurants are promoting their brand in the local community by getting involved in school formals and after parties to expand their customer reach. By directly engaging high school students at school-sponsored events, restaurants support their community while motivating new and existing customers to patronize the business in-store or through its online ordering platform.
Catering
The most obvious way for restaurants to partake in formal dances is by reaching out to event coordinators with catering services. Spring formal dances generally provide appetizers and fun, non-alcoholic drinks during the event, providing opportunity for restaurants to put their brand and best food forward in concentrated settings.
Other school groups will cater full meals to event attendees before the dance begins, fostering a festive and formal atmosphere with multiple courses including appetizers, entrees, and desserts. In these instances, local restaurants providing catering services create memorable dining experiences in lively settings that will encourage future visits to the restaurant from both event attendees and coordinators.
Local restaurants providing catering services create memorable dining experiences in lively settings that encourage future visits
“After Parties”
After prom dances and formal events, many schools host “after parties” that provide a fun and supervised setting for students to gather with games, raffles, live entertainment, and carnival-style activities. In these environments, schools will host one or multiple vendors to serve food, drinks, and desserts. Restaurant staff working these events are in the prime position to engage with event attendees and adult volunteers, directly fostering relationships with new and existing local customers.
In addition to traditional catering services, these restaurants provide take-home gift boxes that include ready-to-eat snacks and desserts for guests to enjoy later in the week. Also included in these boxes are specialty promotions, limited-time discounts, and free loyalty credits to drive new and existing customers to the store. With QR code-enabled online ordering, restaurants also include business/menu cards that direct customers to their online storefront and digital menus, promoting easy access to remote ordering and payment services.
Restaurants may also reach out to schools not hosting an after party to offer their restaurant venue for these kinds of services. By offering to host an after party at their store location, restaurants receive a direct customer pipeline to their business while school and parent groups engage their student body in a controlled environment. In return, school groups contacting the restaurant for meals, snacks, or refreshments often receive restaurant services and bulk-order purchases at discounted rates for future dances, fundraisers, sports leagues, and events.
By combining catering services and in-store events with QR code-enabled online ordering and native loyalty programs, restaurants encourage first-time customers to return to the business and easily collect/redeem rewards from the comfort of their smartphones. Businesses that use Aldelo Express Cloud POS and Masa+ easily promote their integrated digital ordering and payment solutions QR code-based marketing resources posted on window decals or table stickers.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
|
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
|
More Like This...
Restaurants Partner with Local Breweries
Attracting Customers with Diversified Menus 4-minute read ---
In the last several years, small breweries have grown in number and popularity, attracting guests with unique flavors of artisan beers. Unlike traditional bars that offer a multitude of alcoholic drinks, mostly from commercial brands, handcrafted breweries feature a limited selection of beers produced from an independent label. |
Engage Customers by Sharing Recipes
Aldelo Express Users Diversify their Restaurant with Retail-Ready Items 4-minute read ---
With the massive increase of off-premises dining services, many restaurants have established loyal relationships with customers that order off-site. These customers purchase food and drinks from the restaurant to enjoy throughout the week at their home or office, receiving meals via takeout, pick-up, and delivery services. Customer-centric services that were once “nice to have” are now generating business-sustaining revenue for restaurants year round. |