4-minute read ---
Bars, pubs, and clubs were one of the most severely hit markets during the coronavirus pandemic. But there are silver linings emerging from an industry that had to reinvent itself during difficult times. Business owners are maintaining off-premises alcoholic services through curbside pickup, takeout, delivery, and do-it-yourself cocktail kits while expanding and promoting their menus with new drinks, appetizers, desserts, and other food items. This is welcome news as customers return to their pre-pandemic purchases and restaurants, bars, pubs, and clubs are working hard to make up for their recent losses.
When used with Aldelo Express POS, Masa+ digital solutions enable any-sized business owners to promote new and existing menu items via loyalty-based campaigns. Masa+ offers highly customizable online ordering and digital payment solutions, including physical, digital, and hybrid loyalty, rewards, and gift card programs that operators use to incentivize purchases and encourage future visits for guests to collect and redeem new rewards.
Aldelo Express and Masa+ also support seamlessly integrated digital restaurant menus that include simple to complex modifiers, customized by business managers in a cloud back-office environment. Owners/operators have visibility of sales and campaign reports using a web-based login from any smart device, anytime.
When used with Aldelo Express POS, Masa+ digital solutions enable any-sized business owners to promote new and existing menu items via loyalty-based campaigns. Masa+ offers highly customizable online ordering and digital payment solutions, including physical, digital, and hybrid loyalty, rewards, and gift card programs that operators use to incentivize purchases and encourage future visits for guests to collect and redeem new rewards.
Aldelo Express and Masa+ also support seamlessly integrated digital restaurant menus that include simple to complex modifiers, customized by business managers in a cloud back-office environment. Owners/operators have visibility of sales and campaign reports using a web-based login from any smart device, anytime.
Masa+ offers highly customizable online ordering and digital payment solutions, including physical, digital, and hybrid loyalty, rewards, and gift card programs
With the Aldelo Express Bar Tab Pre-Auth feature, owners and operators reduce chargebacks and costly refund fees since funds are confirmed and held in advance of the final settlement. It also allows servers to close a tab for more than the card was authorized, enabling customers to purchase as much as they would like from the restaurant. Both Open and Limited Pre-Authorization methods protect customer credit card information via token-based encryption as soon as they are captured, so restaurants are never in possession of customer data. Staff can still recall tabs, however, by easily searching the name and last four digits associated with a credit card directly from any point-of-sale station. As a result, the Aldelo Express Bar Tab Pre-Auth feature helps merchants secure hundreds and even thousands of dollars that are critically important for their business’s bottom line.
This August, National Rum Day, National Whiskey Sour Day, and National Red Wine Day provide restaurants and bars a unique opportunity to promote their bar menu with limited-time discounts, item promotions, and rewards. Combined with Masa+ digital gift card, loyalty, and rewards programs, as well as the Aldelo Express Bar Tab Pre-Auth feature, restaurants, bars, pubs, and clubs confidently increase bar sales with powerful and integrated point-of-sale solutions offered at ZERO additional cost to Aldelo merchants.
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August 16 - National Rum Day
The third most popular alcohol in the U.S., rum is commonly found in fruity mixed drinks. As summer winds down to a close, try promoting new and existing rum-based cocktails or hosting a “tiki bar” themed summer happy hour this August. |
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August 25 - National Whiskey Sour Day
Whiskey Sours are an American classic cocktail made with whiskey, lemon juice, and sugar. If you don’t offer “sours” already, test the waters on this national day and determine if they are a new must-have for your bar menu. |
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August 28 - National Red Wine Day
Wine provides millions of dollars each year for the restaurant industry. Most customers also prefer red wines, making National Red Wine day a great opportunity to draw customers in for a glass. |
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“Mocktail” Options
Non-alcoholic cocktails, or “mocktails,” are a great way to attract health-conscious customers to happy hours and special events. With a variety of fruits, juices, sodas, and mix-ins, the growing mocktail trend presents an opportunity to meet an underserved and growing customer niche. |
Learn more about Aldelo Express POS and Masa+ solutions and features by contacting an Aldelo representative at merchants@aldelo.com or 877-639-8767
Visit Aldelo at the upcoming WSAA Show – September 7-8
Booth #163 at the Huntington Beach Hyatt Regency
Receive a personal demo of Aldelo Express Cloud POS
WSAA Conference 2022 (swoogo.com)
Begin Registration: WSAA Conference 2022 (swoogo.com)
Booth #163 at the Huntington Beach Hyatt Regency
Receive a personal demo of Aldelo Express Cloud POS
WSAA Conference 2022 (swoogo.com)
Begin Registration: WSAA Conference 2022 (swoogo.com)
Aldelo Express and Masa+ Online Ordering, Gift and Loyalty users receive free QR code-based marketing items
unique to their restaurant and menu, via the links below:
Free Masa+ Window Decal and Table/Counter Stickers: www.aldelo.com/marketing-qr-setup
All Aldelo Express POS users have 100% access to a Centralized, Multi-Store,
Restaurant Technology Platform including Merchant- and Customer-Facing Solutions
Aldelo Express, Masa+ Online Ordering, Gift and Loyalty Programs, Unlimited Licenses, Software Releases,
Software Upgrades and 24/7 Technical Support are always included!
Absolutely zero add-on modules or solutions to buy!
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Please contact an Aldelo representative today for more details,
including a free Aldelo Express demo trial
merchants@aldelo.com | 877-639-8767 | partners@aldelo.com
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Enhancing User Experience of Native Digital Online Ordering Solution PLEASANTON, CA – July 26, 2022 - Aldelo, L.P., developer of the Aldelo Express POS restaurant technology platform that includes a native suite of merchant- and customer-facing iOS and Android point-of-sale solutions, announces the V2 release of its Masa+ digital online ordering and payments platform. Aldelo Express seamlessly integrates with Masa+ Online Storefront, Online Ordering, e-Gift, e-Loyalty, e-Coupons, providing a complete digital marketing platform for restaurants.
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