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Many food trucks are a brand in and of themselves, and like their favorite music groups, customers will follow food trucks from one location to the next. This provides a vibrant atmosphere for others to recognize and gravitate towards. Loyalty and rewards programs not only reward that loyalty, but allows these businesses to pick up new fans at every stop.
Digital loyalty and rewards offer restaurants a competitive advantage in gaining and retaining customer allegiance in their local market. Restaurants that create multiple custom loyalty and rewards campaigns cater to both existing and new customers. Operators launch campaigns that specifically target a day of the week or meal period that are traditionally slow to increase traffic and sales.
Food trucks especially benefit from loyalty and rewards programs. Because these establishments thrive off of events and customer loyalty to the brand, implementing loyalty programs helps food truck managers increase repeat visits and further extend their brand into the local community. Combined with a web-based online ordering and payments platform, food trucks make it easy for guests to collect and redeem loyalty points and rewards while placing orders for food and drinks anytime, anywhere.
Digital loyalty and rewards offer restaurants a competitive advantage in gaining and retaining customer allegiance in their local market. Restaurants that create multiple custom loyalty and rewards campaigns cater to both existing and new customers. Operators launch campaigns that specifically target a day of the week or meal period that are traditionally slow to increase traffic and sales.
Food trucks especially benefit from loyalty and rewards programs. Because these establishments thrive off of events and customer loyalty to the brand, implementing loyalty programs helps food truck managers increase repeat visits and further extend their brand into the local community. Combined with a web-based online ordering and payments platform, food trucks make it easy for guests to collect and redeem loyalty points and rewards while placing orders for food and drinks anytime, anywhere.
Implementing loyalty programs helps food truck managers increase repeat visits and further extend their brand
In the last two to three years, restaurant owners began moving their menus and food and drink transactions to online platforms. For operators, it provided them with an opportunity to broaden brand exposure, offer modern convenience, streamline operations, and expand their customer base. Going digital enables restaurant owners to communicate efficiently and effectively with customers.
But as more small to medium-sized businesses adopt these solutions, owners and operators are challenged to get creative with their marketing, often turning to unique loyalty campaigns and associated rewards. One way food trucks can differentiate their loyalty program is by providing different campaigns tailored to different customer interests. Examples include a simple campaign that rewards customers with free items based on a minimum number of items purchased. This is an ideal gateway campaign for motivating entry-level loyalty customers to migrate to other campaigns that enable frequent guests to earn their way up to VIP-level benefits so they can enjoy top-tier loyalty perks.
Digital loyalty programs are also ideal for rewarding the purchase of specific menu items, providing food trucks a great way to encourage purchase of new, high-profit, specialty, or limited-time menu items. By rewarding purchases of specific menu items, customers enjoy their dining experience and are encouraged to return and reap more rewards during future visits. Some rewards strategies include providing a free item based on a qualifying number of purchases, earned rewards on a subsequent visit within a specified period, immediately earned rewards based on a particular purchase, and discounts based on dollars spent.
All Aldelo Express Cloud POS restaurant owners have access to the Masa+ multi-store digital Loyalty and Rewards Program available on the Aldelo Marketplace. Owners utilize the flexible loyalty and rewards solution for one or more stores, allowing operators to cater to the needs of their business and directly influence customer behaviors in multiple food truck locations.
Both standard and VIP Masa+ loyalty programs can be offered in point or dollar-based values that can be earned by a minimum number of dollars spent, by purchasing specific menu items, through subsequent visits within a specified time period, or per transaction. With back-office reporting and analytics for both Aldelo Express and Masa+, restaurants measure results of different campaigns and adjust as needed for each customer base. Each Masa+ Loyalty, Rewards, Coupon, eGift Card program is available and supports a variety of campaigns that seamlessly integrates into a food truck’s online and in-person point of sale solutions from Aldelo Express.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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