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Among the many opportunities a restaurant has to engage its local community, community centers and summer camps offer businesses high-volume public settings that attract both locals and visitors, thus providing consistent exposure to multiple demographics in lively settings. By engaging leadership and administrators in these areas, restaurants are able to understand ways in which they can support groups and activities that enhance participant experiences. Through these relationships, restaurants immediately increase brand exposure and expand their customer base into local and visiting communities, making their business a go-to spot for guests who live nearby or are passing through.
Summer Camp Loyalty
By partnering with summer camps, restaurants engage hundreds of young and hungry customers over day, week, and month-long periods. This consistent exposure of the restaurant’s food and drinks essentially provides the restaurant a “trial period” to offer its best food and drinks, and an opportunity for restaurant staff to foster memorable customer relationships. Campers that have a positive experience with the business will likely remember the restaurant for years to come and be sure to visit the store location after the camp is over.
Restaurants that associate themselves with summer camps also create for themselves an opportunity to engage campers and their families after the summer season. Formal camp affiliates offer campers free menu items with qualifying purchases, coupons, or loyalty point values that encourage customers to visit the business and enroll in loyalty and rewards programs. These include loyalty points offered to campers and their parents once they enroll in physical and/or digital campaigns and make an initial visit to the restaurant. Similar offers can be included in pre-camp mailers sent by the camp organization, the restaurant, or in a collaborative welcome package.
Finally, direct sponsorships and advertisements on camp shirts provide an iconic way to sear the brand into the minds of future customers and stay with camp participants for years to come.
Summer Camp Loyalty
By partnering with summer camps, restaurants engage hundreds of young and hungry customers over day, week, and month-long periods. This consistent exposure of the restaurant’s food and drinks essentially provides the restaurant a “trial period” to offer its best food and drinks, and an opportunity for restaurant staff to foster memorable customer relationships. Campers that have a positive experience with the business will likely remember the restaurant for years to come and be sure to visit the store location after the camp is over.
Restaurants that associate themselves with summer camps also create for themselves an opportunity to engage campers and their families after the summer season. Formal camp affiliates offer campers free menu items with qualifying purchases, coupons, or loyalty point values that encourage customers to visit the business and enroll in loyalty and rewards programs. These include loyalty points offered to campers and their parents once they enroll in physical and/or digital campaigns and make an initial visit to the restaurant. Similar offers can be included in pre-camp mailers sent by the camp organization, the restaurant, or in a collaborative welcome package.
Finally, direct sponsorships and advertisements on camp shirts provide an iconic way to sear the brand into the minds of future customers and stay with camp participants for years to come.
Restaurants associating themselves with summer camps create for themselves an opportunity to engage campers and their families after the summer season
Community Centers and QR Codes
As the neighborhood hub for athletic teams, dance classes, private events, community fairs, and more, community centers offer restaurants a high-traffic public setting where they can meet new customers and further extend their brand into the local community.
The best way for restaurants to engage customers at community center facilities or events is by preparing fresh food and drinks on-site. But, offering cold drinks and pre-packed to-go food are convenient grab and go items as they come and go. QR code-based ordering and payment capabilities streamline high-volume environments and make it easy for regular guests to reorder their “usual” menu items from the comfort of their smartphone.
Even if a community center doesn’t currently host food vendors, restaurants are reaching out to site administrators and offering their services to enhance experiences as a way to draw visitors to the facilities and events. Smells of freshly-cooked food, along with music and engaging staff, quickly attract customers and inspire them to call friends and family so they can join the fun event and patronize the vendor.
Selling and/or distributing t-shirts and “SWAG” at these types of events continue promoting the restaurant’s brand and support for the community after the event is over. These items are most effective when emblazoned with logos and QR codes that direct viewers to online storefronts and digital menus.
Lasting Partnerships
When large-scale camps and community events are out of season, restaurants sustain their affiliation with the venues by providing business/menu cards on countertops that let customers know when they will return and provide a means to order food and drinks from the restaurant until then. Guests then simply scan, order, and pay for their favorite food and drinks before receiving their meal via customer takeout, curbside pick-up, or local delivery.
Restaurants combining in-person campaigns with QR code-enabled online ordering and native loyalty programs encourage first-time customers to order from the restaurant in the future and share the business with family and friends. Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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