3-minute read ---
Each year, millions of Americans adopt new dogs and cats from animal rescue and adoption shelters. Animal shelters typically host adoption events in their communities to attract potential homeowners, inform adopters, and raise money to support their mission.
Restaurants are participating in adoption events by operating alongside animal shelters, providing food and drinks that draw in guests and passersby. By doing so, restaurants support other local businesses and pets in need while expanding their customer base to a whole new customer demographic, encouraging them to visit the restaurant after trying their food and drinks. These promotional events are typically held at community fairs, festivals, local fundraisers, or even in parks or parking lots adjacent to the restaurant and adoption agencies.
Pet-friendly restaurants are enhancing their community outreach efforts by inviting shelter staff and representative pets to roam their outdoor dining areas. Restaurants that publicize these promotional adoption events in advance quickly see increased customer traffic and revenues as customers are drawn to interact with dogs, cats, and birds greeting them outside the restaurant.
Restaurants are participating in adoption events by operating alongside animal shelters, providing food and drinks that draw in guests and passersby. By doing so, restaurants support other local businesses and pets in need while expanding their customer base to a whole new customer demographic, encouraging them to visit the restaurant after trying their food and drinks. These promotional events are typically held at community fairs, festivals, local fundraisers, or even in parks or parking lots adjacent to the restaurant and adoption agencies.
Pet-friendly restaurants are enhancing their community outreach efforts by inviting shelter staff and representative pets to roam their outdoor dining areas. Restaurants that publicize these promotional adoption events in advance quickly see increased customer traffic and revenues as customers are drawn to interact with dogs, cats, and birds greeting them outside the restaurant.
Even if a restaurant cannot host a promotional adoption event on their business premises, they can still engage customers at shelter-sponsored local community events. These provide a popular public setting for each establishment to attract more customers and interact with their newly-shared customer base.
In addition, restaurants are engaging customers by hosting cross-pollination advertising campaigns with animal shelters and local organizations. These include special donation “tip” jars on their counter to support pet-friendly “meals” or funds donated to the animal shelter, and pet adoption centers promoting the restaurant through special discounts and coupons provided to visitors that stop by in-house or off-premises.
As a result of these events, restaurants are utilizing spare ingredients to prepare healthy and approved meals for pet owners. Fresh and prepared meals can be offered to customers or sold to eliminate waste and promote a healthy diet for the beloved pets. Not only will this expand a restaurant’s customer demographic, it can help provide important tax deductions for food that would otherwise go to waste.
Owners and operators that use QR code-enabled loyalty programs can promote creative campaigns at local events that incentivize customers to continue visiting the restaurant.
Learn more about Aldelo Express by contacting an Aldelo representative today at [email protected] or 877-639-8767
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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