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In 2016, self-service Kiosks and online ordering were uncommon in the restaurant industry. A few restaurants offered tableside tablets for self-service ordering and payments, while leading fast-food chains provided customer-facing Kiosks in lobbies to bust lines and streamline in-house dining services. Though many restaurants had their own website to display venue images, menus, and store information, few utilized online ordering solutions to expand their operation. Years later, accelerated by the contactless dining demands of a global pandemic, Kiosks and online ordering are everywhere, supporting contactless food and drink operations and helping restaurant owners provide competitive staff wages in a slim employee market.
From entering orders and delivering the guest check to processing physical payment tenders and printing a confirmation receipt, closing out a party’s bill in sit-down environments can take restaurant servers several minutes. If a customer’s card does not go through, the process is slowed even more, resulting in a lower table turn rate and less profit for the business.
Self-service tableside kiosks and online ordering increase a restaurant’s table turn rate by putting ordering and payments into the customer’s hands. Customers simply begin orders on a tableside kiosk or online ordering solution, customizing their food and drinks with simple and complex menu item modifiers. Guests then close their order when they are ready, completing digital payments with gift cards, loyalty and rewards credit, coupon codes, or credit cards before leaving the restaurant with a digital receipt. When customers use gift cards and loyalty as a form of payment, their accounts are updated in real-time, providing them visibility of remaining balances and earned rewards.
From entering orders and delivering the guest check to processing physical payment tenders and printing a confirmation receipt, closing out a party’s bill in sit-down environments can take restaurant servers several minutes. If a customer’s card does not go through, the process is slowed even more, resulting in a lower table turn rate and less profit for the business.
Self-service tableside kiosks and online ordering increase a restaurant’s table turn rate by putting ordering and payments into the customer’s hands. Customers simply begin orders on a tableside kiosk or online ordering solution, customizing their food and drinks with simple and complex menu item modifiers. Guests then close their order when they are ready, completing digital payments with gift cards, loyalty and rewards credit, coupon codes, or credit cards before leaving the restaurant with a digital receipt. When customers use gift cards and loyalty as a form of payment, their accounts are updated in real-time, providing them visibility of remaining balances and earned rewards.
Kiosks and online ordering enable restaurants to run an entire sit-down operation with a few employees
In addition, self-service ordering and payments drastically reduce the number of front-of-house employees a restaurant needs at any given time. Wait staff roles are passed on to the customer, freeing employees to focus on welcoming guests, serving food, and fostering an enjoyable dining environment. Instead of limiting servers to managing tables, restaurants can run an entire sit-down operation with a few employees.
With less employees working per shift, owners and operators are able to keep staff wages high amidst a competitive labor market. Reduced wait staff duties also means less pressure on employees, boosting morale and creating a more positive environment for both customers and staff.
The Aldelo Express Cloud Restaurant Technology Platform offers restaurants an organic ecosystem of intuitive and easy-to-use merchant and customer-facing solutions that operationally orchestrates staff, guides them in producing consistent food and drinks, and delivers great customer experiences. Supported solutions include customer online ordering for initiating self-driven experiences, allowing access to vibrant digital food and drink menus, selecting and customizing orders, easily re-ordering another round of drinks or appetizers, and settling transactions with minimal engagement by the restaurant staff.
To request a free demo trial or learn more about the Aldelo Express POS solution suite, contact an Aldelo representative today at [email protected] and 877-639-8767
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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