3-minute read ---
Fine dining in restaurants dawned in the 18th century when French Revolutionaries and cooks came together with fine china, linens, and aristocratic recipes to create the first commercial “high-end” restaurant. As commercial fine dining spread, restaurateurs began accepting table reservations and offering waitlists to provide diners with private dining experiences and accommodate the high demand. Today, table reservations and waitlists are not limited to high-end restaurants and enable customers to easily dine with large parties and enjoy a dining experience on their schedule.
For restaurants, digital reservation books and waitlists mean increased visibility of customer volume and the opportunity to proficiently manage table turn rates on any given night. Serving multiple parties per table increases a restaurant’s profit and can add up to hundreds of dollars a month. For customers, they mean shorter wait times and enhanced dining experiences, since customers can inform a restaurant of any special requests, party information, or needs before they arrive and expect VIP treatment as they are served.
Fine dining in restaurants dawned in the 18th century when French Revolutionaries and cooks came together with fine china, linens, and aristocratic recipes to create the first commercial “high-end” restaurant. As commercial fine dining spread, restaurateurs began accepting table reservations and offering waitlists to provide diners with private dining experiences and accommodate the high demand. Today, table reservations and waitlists are not limited to high-end restaurants and enable customers to easily dine with large parties and enjoy a dining experience on their schedule.
For restaurants, digital reservation books and waitlists mean increased visibility of customer volume and the opportunity to proficiently manage table turn rates on any given night. Serving multiple parties per table increases a restaurant’s profit and can add up to hundreds of dollars a month. For customers, they mean shorter wait times and enhanced dining experiences, since customers can inform a restaurant of any special requests, party information, or needs before they arrive and expect VIP treatment as they are served.
But with manual host reservation and waitlist books, restaurants risk losing reservations or key details about a party. Sloppy handwriting, scratching out cancellations, and spills can make a mess of physical logs and slow down an operation, resulting in disappointed guests and stressed staff. Restaurants also avoid the costs of maintaining a legacy customer alert system, which include frequent cleaning, maintenance, and replacement when pagers are broken or lost.
Instead, synchronize table reservations, customer profiles, and special requests across all POS devices to complement and enhance staff duties and amaze guests with customer-centric service. Digital reservations and waitlists not only contribute to contactless environments, they orchestrate front-of-house operations and services that work in concert with kitchen and bar operations, especially when combined with smart kitchen display systems (KDS).
For owners and operators, digital modules provide guest forecasts they can use to schedule upcoming shifts and restock necessary inventory, helping restaurants run a smooth and efficient operation. Restaurants enjoy increased customer satisfaction and revenue when specialty and favorite food and drink items are always available.
With digital host reservation and waitlist modules, restaurants can utilize a caller ID system that is associated with unique customer profiles. When a customer calls the restaurant, hosts view guest history as they move between modules to recall, edit, and cancel reservations made over the phone, in person, or online, and communicate with customers via automated SMS text message to confirm reservations and alert customers when tables are ready. Customers notice the seamlessness with which they are served, and will be put at ease, beginning their experience with a lasting first impression of high-quality in-house synchronicity.
Aldelo Express’ integrated cloud-based reservation module eliminates time-consuming staff duties, improves table turn rates, and ensures customers’ reservations are never lost, improving operational efficiency and customer satisfaction. Accept reservations up to years in advance, making it easy for customers to come back hungry for more.
The Aldelo Express Hostess Reservation and Waitlist module is available with Aldelo’s cloud-based POS solution suite. To learn more, watch the video below or contact an Aldelo representative today at [email protected] or 877-639-8767.
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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