3-minute read ---
The Super Bowl is one of the biggest days of the year for sports fans and food lovers alike. It’s a prime opportunity for restaurants to attract customers, increase sales, and create memorable experiences. Whether you’re catering to game-day parties or hosting fans in-house, here are some creative Super Bowl marketing ideas for 2025 to help your restaurant score big.
1. Turn Your Restaurant Into a Game-Day Destination
Make your restaurant the go-to spot for fans to watch the game by offering a fun and engaging atmosphere.
Make your restaurant the go-to spot for fans to watch the game by offering a fun and engaging atmosphere.
- Big Screens and Surround Sound: Set up large TVs or projectors with high-quality sound to create an immersive experience
- Pre-Game and Halftime Activities: Host trivia contests, raffles, or interactive games like Super Bowl Squares or Super Bowl Bingo, where customers can win gift cards, free food, or branded merchandise
- Team Spirit Decorations: Use banners, balloons, and tableware in team colors to enhance the excitement
2. Offer a Special Super Bowl LIX Menu
Create a menu tailored for game day that features popular food items and fun themes.
Streamline menu updates with tools like Aldelo Express AI Menu Builder to quickly add special items and adjust pricing with a quick scan-and-go process.
Create a menu tailored for game day that features popular food items and fun themes.
- Fan Favorites: Include staples like wings, sliders, nachos, and pizzas. Add themed names such as "MVP Nachos" or "Champion Sliders”
- Party Packs: Offer bundled meal deals, such as "The Big Game Feast," perfect for groups hosting watch parties at home
- Game-Day Deals: Provide special discounts on appetizers, drinks, or desserts exclusively for Super Bowl Sunday
Streamline menu updates with tools like Aldelo Express AI Menu Builder to quickly add special items and adjust pricing with a quick scan-and-go process.
3. Promote Digital Ordering and Delivery
Super Bowl Sunday is a huge day for takeout and delivery, so make it easy for customers to enjoy your food at home with QR code online ordering.
- Advance Ordering: Allow customers to pre-order meals for game day to ensure timely preparation and pickup
- Highlight Masa+ Online Ordering: Use Masa+ to simplify digital payments and online orders, making the process quick and secure
- QR Code Campaigns: Leading up to the game, include QR codes on to-go order packaging, table tent cards, and mailers to drive customers directly to your ordering platform
4. Engage Customers on Social Media
Social media is an excellent way to promote your Super Bowl offerings and connect with your audience.
Social media is an excellent way to promote your Super Bowl offerings and connect with your audience.
- Prediction Contests: Encourage followers to guess the game’s final score or winner for a chance to win prizes like a free gift card or promo card (smart digital offer) on their next visit
- Photo Challenges: Use a branded hashtag like #BigGameEats2025 to invite customers to share photos of their game-day meals featuring your food. Offer discounts or prizes for the best entries
- Behind-the-Scenes Content: Post photo and video previews of your Super Bowl specials, game-day decor, or staff predictions to build excitement
5. Run Game-Day Discounts and Promotions
Offer creative, Super Bowl LIX game-related promotions to keep customers engaged and boost sales.
Offer creative, Super Bowl LIX game-related promotions to keep customers engaged and boost sales.
- Score-Based Discounts: Give customers a discount tied to the game’s score. For example, if the score is 28-21, offer $2.80 off select menu items
- Flash Sales: Announce time-sensitive deals during big plays, such as 10% off wings for the next 10 minutes after a touchdown
- Beverage Specials: Pair pitchers of beer or soda with discounted appetizers to encourage group orders
6. Build Loyalty with Rewards Programs
Use Super Bowl Sunday restaurant marketing tips to grow your customer base and encourage repeat visits.
Use Super Bowl Sunday restaurant marketing tips to grow your customer base and encourage repeat visits.
- Double Points: Reward loyalty members with double points for orders placed on game day
- Exclusive Deals: Offer perks like free appetizers or desserts for loyalty members who order during the Super Bowl
- Sign-Up Incentives: Encourage new customers to join your loyalty program by offering a small bonus, such as a $5 credit or exclusive promo card (smart digital offer)
7. Prepare for High Demand
Super Bowl Sunday is one of the busiest days for restaurants, so efficient operations are critical.
- Optimize Kitchen Workflow: Prep popular items in advance and ensure your staff is ready for a high volume of orders
- Use Aldelo Express Tools: Streamline order management with features that improve accuracy and speed
- Staff Strategically: Schedule additional team members to handle the rush for both dine-in and delivery
8. Cater to Non-Football Fans
Not everyone is a die-hard football fan. Offer options for those looking for a more relaxed dining experience on Super Bowl Sunday, and promote your restaurant and services as ways to get away from the Super Bowl watch party crowds.
The Super Bowl is more than just a sporting event; it’s a day to bring people together over great food and unforgettable moments. By planning creative promotions, streamlining your operations, and engaging with your customers online and in-store, your restaurant can turn game day into a winning experience for everyone.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Not everyone is a die-hard football fan. Offer options for those looking for a more relaxed dining experience on Super Bowl Sunday, and promote your restaurant and services as ways to get away from the Super Bowl watch party crowds.
- Alternative Entertainment: Provide a quieter environment with board games or other activities for non-football guests
- Non-Super Bowl Specials: Highlight dishes or promotions that cater to those who may not be watching the game
- In-House Takeout and Delivery Services: Emphasize your in-house takeout and delivery services that reduce dependence on and fees associated with third-party platforms
The Super Bowl is more than just a sporting event; it’s a day to bring people together over great food and unforgettable moments. By planning creative promotions, streamlining your operations, and engaging with your customers online and in-store, your restaurant can turn game day into a winning experience for everyone.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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