3-minute read ---

July’s here, and it’s serving up a buffet of national food holidays that’ll have your restaurant and bar buzzing! In a competitive food landscape, one strategy for promoting your restaurant menu is turning these tasty days into traffic-boosting, flavor-packed wins. From crunchy fries to silky avocado, July has got the goods to elevate your menu and keep guests hungry for more. This blog will explore summer marketing ideas for restaurants, breaking down July 2025 ideas, pairings, and promo tricks to make every bite a blockbuster.

July 4: National Caesar Salad Day + National BBQ Spareribs Day
Two legends collide: crisp Caesar salad (born in Tijuana, not Rome) and smoky BBQ spareribs, the backyard kings of summer. Perfect for July 4th flair!

• Menu Magic: Toss a Grilled Caesar Salad with charred romaine and a parmesan drizzle, then stack a BBQ Spare Ribs Platter with your house sauce, coleslaw, and cornbread on the side. Bundle them as a “Stars & Stripes Special” for easy ordering and big sales!
• Party Play: Throw a “Red, White, and Ribs” bash with live music, a Caesar dressing taste-off (guests vote!), and patio decor that screams celebration. Fireworks optional, full plates mandatory.

July 6: National Hand Roll Day
Hand rolls bring Japan’s freshest flavors in a grab-and-go cone.

• Menu Magic: Roll out a Hand Roll Trio, such as spicy tuna, shrimp tempura, and a cucumber-avocado combo, served with miso soup and a sake pairing.
• Party Play: Set up a “Roll Your Own” station where guests pick fillings, your chef wraps, and everyone snaps pics. Share the fun on social media for extra buzz!

July 7: National Fried Chicken Day + World Chocolate Day
Golden fried chicken dances with rich chocolate on July 7!

• Menu Magic: Dish up a Fried Chicken Basket with honey-drizzled biscuits, then surprise with a Fried Chicken with Chocolate Twist, such as cocoa-dusted wings or a molten lava cake dessert pairing.
• Party Play: Push a “Cluck & Cocoa” combo: buy chicken, get a chocolate dessert half-off. Tease it online with a drool-worthy fry-and-dip video to increase traffic and online engagement!

July 8: National Raspberry Day
These tart little berries are a summer favorite. They're juicy, bold, and ready to shine!

• Menu Magic: Plate a Raspberry Spinach Salad with goat cheese and pecans, or glaze a Pork Chop with raspberry sauce. Finish with a chilled Raspberry Sorbet or chocolate dessert with raspberry reductions.
• Party Play: Run a “Berry Guess” game (how many raspberries in the jar?). Winner gets a free dessert. It’s easy to set up, interactive, and keeps customers coming back for more.

July 12: National French Fry Day + World Kebab Day
Fries bring the crunch, kebabs bring the globe-trotting grill game, and together, they’re unstoppable.

• Menu Magic: Load up Truffle-Parmesan Fries or Chili-Cheese Fries, then skewer a Kebab Platter featuring chicken, lamb, and veggies, with tzatziki and pita. Bundle it as a “Fry & Skewer Feast” for quick orders in-store and online.
• Party Play: Host a “Fry Face-Off” where guests vote on toppings while sampling kebabs. Promote it with social media and email blasts to improve awareness!

July 18: National Tropical Fruit Day
Mangoes, pineapples, and papayas turn your menu into a beachside escape.

• Menu Magic: Grill Fish with a Tropical Fruit Salsa or serve Pineapple Fried Rice in a carved-out shell. Add a Mango-Passionfruit Smoothie and let Aldelo Express’s seamless inventory module help you keep the exotic stock flowing.
• Party Play: Tropical Trivia Night rewards fruit facts for prizes, paired with island cocktails. Lei up your staff for extra flair and guests will feel the vibe!

July 21: National Ice Cream Day
Ice cream is the king of cool: creamy, dreamy, and endlessly scoopable.

• Menu Magic: Open a Sundae Bar with toppings like hot fudge and sprinkles, or float a Boozy Ice Cream Cocktail with rum. Serve with warm brownies or housemade waffles.
• Party Play: Host a “Scoop Challenge,” offering a mega sundae on the house to the guest who can finish it on their own!

July 22: National Mango Day
Mangoes rule as the “king of fruits”—sweet, juicy, and totally regal.

• Menu Magic: Simmer a Mango Chicken Curry or stack a Mango Caprese with fresh basil. End with Mango Sticky Rice or mango sorbet.
• Party Play: Mango Happy Hour, featuring mango apps and drinks, and the first 15 tables get a free mango appetizer. Crank the reggae and watch the crowd grow!

July 23: National Lemon Day
Lemons bring the zesty punch: bright, bold, and summer-ready.

• Menu Magic: Sear a Lemon Garlic Shrimp Skewer or roast a Lemon Herb Chicken Breast. Top it with a Lemon Meringue Tart for dessert to keep the good times humming.
• Party Play: Pop-up lemonade stand, donating proceeds to charity. It’s refreshing, feel-good, and brings in more foot traffic!

July 25: National Chili Dog Day
Chili dogs are messy, meaty perfection, and an American classic.

• Menu Magic: Build a Chili Dog Deluxe loaded with cheese, onions, and jalapeños, plus a side of fries.
• Party Play: Chili Dog Building Contest where the fastest build of multiple dogs wins a gift card and glory. Film it for Instagram and let the messy fun spread!

July 29: National Chicken Wing Day + National Lasagna Day
Spicy wings meet cheesy lasagna, creating a comfort food double-header.

• Menu Magic: Fry a Wing Flight with buffalo, BBQ, and sriracha, then layer a Lasagna Slice with garlic bread.
• Party Play: “Wings vs. Lasagna” showdown, letting guests vote with orders, and the winner stays on the menu. It’s a tasty turf war!

July 31: National Avocado Day
Avocados close the month with creamy, green greatness, and a favorite superfood.

• Menu Magic: Smash an Avocado Toast with eggs and chili flakes or grill a Guac Burger. Dessert? Chocolate avocado pudding, avocado brownies, and more.
• Party Play: “Avo Art” contest, letting the best customer post with the restaurant’s hashtag wins a prize.

July’s Tasty Triumph
July 2025 is your flavor playground. From ribs to raspberries, your menu’s about to pop. Enhanced with digital menus accessible with a quick QR code scan, July can be a sizzling season for your restaurant, bar, or food truck!

Aldelo Express Masa+ QR code menus offer:

• Colorful and engaging image-based ordering
• Seamless integration with Masa+ Multi-Store Loyalty, eGift, and Promo Cards
• Simple and streamlined in-person ordering and payments

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

​
​
​​
​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


***

Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

How to Increase Bar Traffic this Summer
Shake Up Your Summer with July Cocktail Holidays!

3-minute read ---
In July the sun is blazing, the days are long, and customers crave a refreshing cocktail! What better way to bring in the crowds than by celebrating some of the tastiest national drink holidays of the year? From tropical classics to sophisticated sippers, July is packed with opportunities to refresh your restaurant bar menu, entice your guests, and make your venue the spot to be. Let’s dive into each of these refreshing occasions, explore their vibes, and brainstorm how your restaurant or bar can make the most of them.

Learn More

Five Standout Features of Masa+ Online Ordering
​and Digital Payments
Eliminate Complications from Third-Party Platforms

3-minute read ---
Online ordering has become a standard convenience for both restaurants and their customers. It helps businesses streamline operations, reduce order errors, and reach more customers without relying solely on phone calls or in-person visits. While many online ordering platforms require separate integrations, Masa+ is available with Aldelo Express as a seamless and native solution that offers a simple and single solution, as opposed to one that requires multiple stations to maintain online services. This allows restaurants to offer a frictionless online ordering and payment experience while keeping operations simple and efficient.

Learn More