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June is packed with high-profile sporting events that can attract crowds to your restaurant, drive food and drink sales, and create a lively atmosphere. Whether you're a sports bar or a casual dining spot, these events present opportunities to engage customers, offer themed specials, and encourage group gatherings. Here’s how your restaurant can capitalize on the biggest sports events in June:
NBA Finals – Begin June 5
The NBA Finals is one of the most-watched sporting events in the U.S., bringing basketball fans together for intense, high-energy games. Restaurants and bars can take advantage of this by hosting watch parties, offering game-time drink specials, and setting up promotions like discounted appetizers when a team reaches a certain point total. Consider running social media contests where customers predict the winning team for a chance to win discounts or a free meal. If you have outdoor seating, projecting the game onto an empty wall or temporary screen can enhance the game-day experience and make the game visible from within the entire dining area, and draw attention from customers walking by.
The NBA Finals is one of the most-watched sporting events in the U.S., bringing basketball fans together for intense, high-energy games. Restaurants and bars can take advantage of this by hosting watch parties, offering game-time drink specials, and setting up promotions like discounted appetizers when a team reaches a certain point total. Consider running social media contests where customers predict the winning team for a chance to win discounts or a free meal. If you have outdoor seating, projecting the game onto an empty wall or temporary screen can enhance the game-day experience and make the game visible from within the entire dining area, and draw attention from customers walking by.
U.S. Open Golf Championship – June 12-15
The U.S. Open attracts golf fans who enjoy a relaxed but competitive atmosphere. Since golf tournaments last several hours, restaurants can offer brunch specials or extend happy hours to capture midday traffic. Promote a ‘Golf & Dine’ special, where customers who order a specific meal receive a discount on their next visit. If your restaurant serves upscale menu items, consider pairing wines or craft beers with signature dishes to cater to golf enthusiasts who enjoy a refined dining experience.
The U.S. Open attracts golf fans who enjoy a relaxed but competitive atmosphere. Since golf tournaments last several hours, restaurants can offer brunch specials or extend happy hours to capture midday traffic. Promote a ‘Golf & Dine’ special, where customers who order a specific meal receive a discount on their next visit. If your restaurant serves upscale menu items, consider pairing wines or craft beers with signature dishes to cater to golf enthusiasts who enjoy a refined dining experience.
Whether you're a sports bar or a casual dining spot, these events present opportunities to engage customers, offer themed specials, and encourage group gatherings
FIFA World Cup Finals – Begin June 15
With soccer as the world’s most popular sport, the FIFA World Cup Finals will attract massive viewership. If your restaurant has international cuisine, highlight dishes from the participating teams’ countries. Offer beer buckets, team-themed cocktails, and crowd-friendly snacks to encourage group gatherings. Extend hours if matches fall outside your normal business hours and consider providing a loyalty card for fans who return for multiple games. Promote these events early to build anticipation and get customers excited.
Wimbledon – Begins June 30
Wimbledon is known for its elegance and tradition, making it a perfect event to attract customers who enjoy a refined dining experience. Feature classic English-themed specials like strawberries and cream, afternoon tea, or a ‘Pimm’s Cup’ cocktail. Promote a ‘Wimbledon Brunch’ on weekends with fresh pastries, mimosas, and breakfast platters. If you have patio seating, create a relaxed viewing experience with comfortable seating and large screens.
Wimbledon is known for its elegance and tradition, making it a perfect event to attract customers who enjoy a refined dining experience. Feature classic English-themed specials like strawberries and cream, afternoon tea, or a ‘Pimm’s Cup’ cocktail. Promote a ‘Wimbledon Brunch’ on weekends with fresh pastries, mimosas, and breakfast platters. If you have patio seating, create a relaxed viewing experience with comfortable seating and large screens.
Stanley Cup Finals – TBA in June 2025
Hockey fans are passionate, making the Stanley Cup Finals an excellent opportunity for restaurants and bars to draw in crowds. Offer game-time specials like ‘Power Play Pints’ or ‘Hat Trick Wings’ with discounts for every period. Introduce ‘Overtime Deals’ where discounts apply if the game goes into overtime. Decorate your space with team colors and encourage customers to wear their favorite jerseys for a special discount. If your area has a strong hockey following, consider running team-based promotions for local fans.
Hockey fans are passionate, making the Stanley Cup Finals an excellent opportunity for restaurants and bars to draw in crowds. Offer game-time specials like ‘Power Play Pints’ or ‘Hat Trick Wings’ with discounts for every period. Introduce ‘Overtime Deals’ where discounts apply if the game goes into overtime. Decorate your space with team colors and encourage customers to wear their favorite jerseys for a special discount. If your area has a strong hockey following, consider running team-based promotions for local fans.
Your restaurant can become the go-to spot for fans looking to enjoy the action with great food and drinks
Final Thoughts
Sports bring people together, and your restaurant can become the go-to spot for fans looking to enjoy the action with great food and drinks. By offering themed specials, hosting watch parties, and creating engaging promotions, you can maximize business throughout June. Start marketing your events early and encourage customers to book tables in advance.
As restaurants prepare for June’s marketing opportunities, incorporating Aldelo Express Masa+ solutions helps streamline operations, enhance customer convenience, and boost profitability:
- Masa+ QR Code-Activated Online Ordering – Easily print unique QR codes at each table, countertop seat, or outdoor patio table to enable location-specific online ordering.
- Masa+ Scan & Pay – Customers scan a QR code on printed receipts to securely pay from their smartphone, reducing closeout wait times and improving table turnover.
- Masa+ QR Code Fast Pay – Presenting a single-use QR code from the customer’s Masa+ Secure Wallet enables secure, contactless payments, enhancing transaction speed and security from tablet POS terminals.
- Masa+ Multi-Store Physical & Digital Gift Cards – Encourage repeat visits and increase revenue with convenient, shareable gift card options.
- Masa+ Loyalty Rewards & Promo Cards – Reward customer loyalty and drive engagement with customizable promotions and discounts.
- Masa+ Coupons & Digital Wallets – Simplify transactions and incentivize purchases with easy-to-use digital offers and stored payment options.
By reducing staff workload and increasing efficiency, Masa+ solutions help restaurants serve more guests, enhance customer satisfaction, and maximize revenue during high-volume events.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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