3-minute read ---
Valentine's Day is one of the busiest dining days of the year, making it the perfect time for restaurants to showcase their charm and attract couples, families, and groups celebrating love. With some simple, out-of-the-box marketing strategies, restaurant owners can easily prepare to make this Valentine’s Day memorable for guests while boosting revenue.
1. Streamline Reservations with Aldelo Express
Make Valentine’s Day planning simple for guests by utilizing Aldelo Express’s digital table reservation features. It allows guests to call ahead and book tables days, weeks, or even months in advance. Encourage customers to secure their spot early by offering incentives like a complimentary dessert or drink for advanced reservations or reservations during specific time slots.
Promote your reservation options prominently on your website, social media pages, and in-store signage to ensure diners know they can plan ahead for a special evening. Remind staff to record special requests during reservation calls to personalize the experience and leave a lasting impression.
Make Valentine’s Day planning simple for guests by utilizing Aldelo Express’s digital table reservation features. It allows guests to call ahead and book tables days, weeks, or even months in advance. Encourage customers to secure their spot early by offering incentives like a complimentary dessert or drink for advanced reservations or reservations during specific time slots.
Promote your reservation options prominently on your website, social media pages, and in-store signage to ensure diners know they can plan ahead for a special evening. Remind staff to record special requests during reservation calls to personalize the experience and leave a lasting impression.
2. Digital Gift Cards for Last-Minute Gifts
Encourage customers to give the gift of dining. With a simple QR code, promote Masa+ Digital Gift Cards as the perfect last-minute Valentine’s Day gift option. Advertise these cards in-store, on social media, and through email campaigns leading up to the holiday. Gift cards not only boost revenue upfront but also bring diners back after Valentine’s Day for another meal.
Encourage customers to give the gift of dining. With a simple QR code, promote Masa+ Digital Gift Cards as the perfect last-minute Valentine’s Day gift option. Advertise these cards in-store, on social media, and through email campaigns leading up to the holiday. Gift cards not only boost revenue upfront but also bring diners back after Valentine’s Day for another meal.
3. Table-Side Magic with QR Code Ordering
Streamline the dining experience for couples with Masa+ Online Ordering and Scan & Pay options from a QR code printed on physical receipts. These tools allow guests to order, pay, and leave seamlessly, ensuring a stress-free evening. With QR Code solutions from Masa+, diners can make payments quickly and securely, letting your staff focus on creating a delightful Valentine’s Day ambiance.
4. Special Menus with Heart
Designing a Valentine’s Day prix fixe (“fixed price”) menu is a straightforward way to add elegance and exclusivity to your offerings. Highlight popular Valentine’s Day ingredients such as chocolate, strawberries, or oysters, and pair dishes with wine or cocktails for an upscale experience. Use romantic naming for menu items, such as “Lovers’ Linguine” or “Cupid’s Creme Brûlée,” to add a thematic touch.
Pair this effort with the Aldelo Express AI Menu Builder to quickly create and update your digital and printed menus. Capture customer attention with professional-looking digital menus that require minimal effort to produce.
Designing a Valentine’s Day prix fixe (“fixed price”) menu is a straightforward way to add elegance and exclusivity to your offerings. Highlight popular Valentine’s Day ingredients such as chocolate, strawberries, or oysters, and pair dishes with wine or cocktails for an upscale experience. Use romantic naming for menu items, such as “Lovers’ Linguine” or “Cupid’s Creme Brûlée,” to add a thematic touch.
Pair this effort with the Aldelo Express AI Menu Builder to quickly create and update your digital and printed menus. Capture customer attention with professional-looking digital menus that require minimal effort to produce.
5. Themed Promotions and Social Media Contests
Engage your audience with creative, love-themed promotions. For example:
Engage your audience with creative, love-themed promotions. For example:
- Offer a “Sweetheart Special” discount for reservations made by a specific date.
- Create a photo contest encouraging customers to share their Valentine’s Day dining experience at your restaurant. The best photo could win a free dinner for two or a gift card.
- Use hashtags like #ValentinesAt[YourRestaurant] to boost visibility and build excitement.
6. Romantic Decor and Ambiance
Transform your space with romantic decor like candles, roses, fairy lights, and themed table settings. Pair the visuals with soft background music to complete the ambiance. If your restaurant can support live entertainment, consider hiring a local musician or small ensemble to set the mood.
7. Promote Through Your Digital Channels
Update your website and social media pages to highlight your Valentine’s Day offerings. Share behind-the-scenes photos of menu preparation, decor setup, or staff getting ready for the big night to build anticipation. Use email campaigns to target regular customers with early booking options and exclusive deals.
Increase traffic and build a community around your brand using tools from Aldelo Express and Masa+ such as:
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Update your website and social media pages to highlight your Valentine’s Day offerings. Share behind-the-scenes photos of menu preparation, decor setup, or staff getting ready for the big night to build anticipation. Use email campaigns to target regular customers with early booking options and exclusive deals.
Increase traffic and build a community around your brand using tools from Aldelo Express and Masa+ such as:
- AI Menu Builder
- AI Tip Adjust Automation
- QR Code Online Ordering
- QR Code Scan & Pay from Customer Receipt
- Masa+ Loyalty Rewards, Gift Cards, and Promo Cards
- and More
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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