3-minute read ---

As a restaurant or bar owner, leveraging major sporting events in late August and early September 2025 can drive traffic and boost your drink menu sales. From the NFL Pre-Season to the US Open, these events attract passionate fans eager to gather, eat, and drink. Below, we’ve outlined key dates, event details, and tailored marketing strategies to help you craft winning promotions that resonate with your customers. Just remember to be mindful of copyrights and trademarks of titles, words, images, and phrases related to each event, and enjoy the fun!

NFL Pre-Season Begins – August 8
The NFL Pre-Season kicks off on August 8, marking the start of football fever as fans gear up for the regular season. This is a prime opportunity to draw in crowds looking for game-day vibes, hearty drinks, and a place to cheer for their favorite teams.

• Game-Day Beer Buckets: Offer discounted buckets of local craft beers or popular domestic brews, especially on games featuring team rivalries.
• Signature Touchdown Cocktail: Create a bold, team-inspired cocktail like a “Blitz Bloody Mary” with spicy garnishes to keep fans energized.
• Social Media Blitz: Promote watch parties on social media with hashtags like #NFLKickoff2025, offering a free appetizer for fans who share your post.

Capitalize on the excitement by turning your venue into the go-to spot for football fans. A lively atmosphere and themed drinks will keep them coming back all season.

Little League World Series – August 13-24
The Little League World Series, running from August 13 - 24, brings together young baseball talent and family-friendly audiences. This event is perfect for restaurants aiming to attract families and community groups celebrating America’s pastime.

• Kid-Friendly Mocktails: Serve colorful, non-alcoholic “Home Run Spritzers” with fruit garnishes to appeal to younger fans and their parents.
• Baseball-Themed Happy Hour: Offer a “Seventh Inning Stretch” happy hour with discounted draft beers and sliders during game broadcasts.
• Community Watch Parties: Host viewing events with giveaways like branded coasters or mini baseballs to engage local Little League families.

These family-oriented promotions will create a welcoming environment for all ages. Use this event to build community ties and boost midweek traffic.

The Little League World Series event is perfect for restaurants aiming to attract families and community groups celebrating America’s pastime

​Summer X Games – August 22-25
The Summer X Games, held from August 22 - 25, showcase extreme sports like skateboarding, BMX, and motocross, drawing a younger, adrenaline-seeking crowd. Bars and restaurants can tap into this high-energy vibe with bold drink specials and vibrant marketing.

• Extreme Energy Cocktails: Craft neon-colored drinks like a “Skateboard Slammer” with vodka, energy drink, and a citrus kick to match the event’s intensity.
• X Games Viewing Parties: Set up big screens and promote watch parties with drink specials for every gold medal win, shared on social media with #XGames2025.
• Pop-Up Food Truck Collab: Partner with a local food truck to offer street-style tacos or burgers outside your venue, complementing your drink menu.

The X Games’ youthful energy is a chance to attract a trendy crowd. Promote these specials to create buzz and keep the party going all weekend.

Women’s Rugby World Cup – August 22-27
The Women’s Rugby World Cup, running from August 22 - 27, celebrates fierce competition and global fandom. This event offers a unique opportunity to attract sports enthusiasts and international patrons looking for a lively atmosphere to watch the matches.

• Rugby-Inspired Stout Flights: Offer a flight of craft stouts or porters, named after favored teams.
• Match-Day Drink Deals: Run a “Try Time” special with discounted cocktails or beers every time a try is scored during live broadcasts.
• Cultural Cocktail Menu: Create drinks inspired by participating countries, like a New Zealand-inspired “Kiwi Kick” with gin and kiwi puree.

Showcasing this global event will draw diverse crowds and highlight your venue’s inclusivity. Promote these specials to create a festive, international vibe.

The US Open late-summer timing makes it ideal for refreshing drink promotions and elegant marketing campaigns

​US Open (Tennis) – August 24 - September 7
The US Open, spanning August 24 - September 7, is a prestigious tennis tournament that attracts upscale fans and casual viewers alike. Its late-summer timing makes it ideal for refreshing drink promotions and elegant marketing campaigns.

• Tennis-Themed Cocktails: Serve a “Grand Slam Gimlet” or a “Match Point Mojito” with fresh mint and citrus to evoke summer sophistication.
• Brunch Watch Parties: Host weekend brunch events with mimosas and Bloody Marys, paired with live US Open screenings and a “predict the winner” game.
• Social Media Giveaways: Run an Instagram contest game where fans tag your restaurant and share their favorite tennis-inspired drink for the opportunity to win a free round or appetizer.

The US Open’s broad appeal lets you cater to both casual and upscale patrons. Use these promotions to elevate your brand and keep tables filled through early September.

By aligning your drink menu and marketing with these major sporting events, you can create memorable experiences that keep customers returning. Start planning now to make your restaurant or bar the ultimate destination for sports fans in September 2025!

​Provide ultra-convenient and customer-driven services with Aldelo Express and Masa+:

• Image-Based Digital Menus and Online Ordering
• QR Code Fast Pay
• QR Code Scan and Pay
• Multi-Store Gift Cards, Loyalty Rewards, and Promo Cards
• And more!

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

​
​
​​
​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


***

Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

How to Boost Sales with Masa+ Loyalty Programs:
​A Game-Changer for Restaurants, Bars, ​and Food Trucks
Multi-Store and Tiered Programs Support Diverse Campaigns

3-minute read ---
In the fast-paced world of food and beverage, customer loyalty is the key to standing out. For restaurant, bar, and food truck owners, fostering repeat business can make or break success. That’s where Masa+, the dynamic loyalty and rewards platform from Aldelo Express Cloud POS, comes in. This innovative solution allows owners to run multiple loyalty rewards programs simultaneously, supports tiered structures for customers to climb to VIP status, and offers multi-store functionality so patrons can earn and redeem rewards across multiple locations. Here’s how Masa+ is revolutionizing customer engagement in the hospitality industry.

Learn More

AI Meets Point of Sale: Why Automation Is the Future ​of Restaurant Operations
Aldelo Express Makes AI Widely Available to Restaurants

3-minute read ---
In today’s competitive hospitality market, restaurant owners are expected to juggle exceptional customer service, tight labor resources, cost controls, and operational efficiency—all at once. One of the most powerful ways restaurants are staying ahead of the curve is by embracing automation through point-of-sale (POS) systems enhanced with artificial intelligence (AI). Far from being a luxury, AI-powered automation is quickly becoming an accessible tool for restaurants looking to streamline operations and increase profitability.

Learn More