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July 2025 is gearing up to be a blockbuster month for sports, with global events that promise to draw massive crowds—both in-person and glued to screens. For restaurant owners, this lineup of high-profile competitions is a golden opportunity to boost foot traffic, engage customers, and increase sales. From cycling to aquatics to baseball, here’s how your business can tap into the excitement of these major July sports events.

Tour de France – July 5-27
The Tour de France rolls out from July 5 – 27, captivating cycling fans worldwide with its 3,500-kilometer spectacle. Restaurants can pedal into the action by offering French-inspired specials, such as croissants, quiche Lorraine, french onion soup, or a “Yellow Jersey” cocktail to celebrate the race’s heritage. Host watch parties for key stages, especially the mountain climbs or final sprint in Paris, and promote them with social media hashtags like #TourDeFrance2025. It’s a chance to attract sports enthusiasts and foodies alike, turning your venue into a hub for race-day buzz.

2025 World Aquatics Championships, Singapore – July 11-August 3
From July 11 – August 3, Singapore hosts the World Aquatics Championships, featuring swimming, diving, and more. This global event is perfect for restaurants to make a splash with themed promotions. Offer “Dive-In Deals” like discounted seafood platters or tropical cocktails inspired by Singapore’s vibrant culture. If you’re near a local swimming community, partner with them for cross-promotions or sponsor viewing events to draw in families and athletes. With over 2,500 competitors and a Southeast Asian location, the championship’s international appeal can help you reach new customers or highlight your Asian fare.

 U.S. Rowing National Championship, Ann Arbor – July 12-20 
Ann Arbor, Michigan, welcomes the U.S. Rowing National Championship from July 12 – 20, bringing thousands of rowers and fans to town. If you’re local, this is your moment to shine, offerimg pre- or post-race meal specials tailored to athletes, like high-protein dishes or energy-boosting smoothies. For restaurants elsewhere, tap into the patriotic spirit with American classics like burgers and fries, paired with big-screen race viewings. Promote a “RowFest Rally” vibe to keep the energy high and tables full during this week-long event.

MLB All-Star Game, Atlanta – July 15
On July 15, Atlanta’s Truist Park hosts the MLB All-Star Game, a midsummer classic that’s a home run for restaurant marketing. Capitalize on baseball fever with game-day specials, such as loaded nachos, hot dog platters, or a “Home Run Happy Hour.” Set up TVs for the game and the Home Run Derby (July 14), and run a contest for patrons to guess the MVP for a chance to win a free meal. Atlanta-area eateries can go big with shuttle deals or pre-game gatherings, while others can ride the national wave of All-Star excitement.

Tour de France Femmes – July 26–August 2
The Tour de France Femmes, from July 26 – August 2, wraps up the month with a showcase of women’s cycling prowess. Celebrate this empowering event with Tour de France Femmes-inspired dishes or drinks, such as a “Queen of the Mountains” dessert or a champagne flight. Host viewing parties to highlight the Queen Stage and final stages, and tie in promotions that honor women in sports, like discounts for local female athletes or donations to school girls’ teams. It’s a fresh angle to keep your marketing rolling strong through July’s end.

Why Restaurants Should Seize These Opportunities
These events aren’t just about sports, they’re about bringing people together, and your restaurant can be the go-to spot for that connection. Whether it’s locals cheering on rowers in Ann Arbor, tourists soaking up the Tour de France vibe, or families catching the All-Star Game, July 2025 offers a captive audience hungry for more than just food. Use Aldelo’s tools to streamline operations during these busy times, such as quick, image-based POS ordering for packed houses or seamless Aldelo Express Masa+ online ordering for order-ahead takeout to enhance at-home celebrations for big moments.

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

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