3-minute read ---

March is a month of celebration for cocktail enthusiasts and whiskey aficionados alike. National Cocktail Day, observed on March 24, and International Whiskey Day, celebrated on March 27, offer perfect opportunities for restaurants and bars to engage patrons, highlight their beverage offerings, and increase sales. These back-to-back celebrations bring a spirited energy to the dining experience, making it a great time for establishments to shine.

National Cocktail Day: Creative Cocktails, Elevated Experiences
National Cocktail Day is a chance to showcase the creativity of your bartenders and the uniqueness of your menu. From classic martinis and mojitos to signature creations, there’s no shortage of ways to wow your guests on March 24. Restaurants can:

• Introduce Limited-Time Specials: Feature themed cocktails with seasonal ingredients or creative presentations.
• Host Mixology Events: Offer cocktail-making classes or demonstrations to engage patrons in a fun, interactive experience.
• Promote Pairings: Suggest cocktails that pair perfectly with menu items, enhancing the overall dining experience.

Using Aldelo Express’s native Masa+ digital menu makes it easy to highlight these specials, providing detailed descriptions and colorful images that entice customers to add more items to their order.

International Whiskey Day: Celebrate the Spirit
Whiskey has a rich history and global appeal, making International Whiskey Day the perfect occasion to celebrate this beloved spirit. Whether your establishment features a curated whiskey menu or a few top-shelf options, here’s how to engage whiskey lovers on March 27:

• Whiskey Tastings: Offer guided tastings of whiskey flights, educating guests on different styles and origins.
• Food Pairings: Create whiskey-inspired dishes or pair whiskey options with menu favorites.
• Special Discounts: Provide exclusive deals on whiskey-based drinks for one day only.

With Masa+, restaurants can provide detailed descriptions of whiskey selections, including flavor profiles and origin stories, helping guests make informed choices.

Maximizing the Celebrations with Technology
National Cocktail Day and International Whiskey Day aren’t just about serving drinks—they’re about creating memorable experiences that encourage repeat visits. Leveraging tools like Aldelo Express POS and Masa+ can streamline the process:

• Quick Updates: Easily add and promote cocktail and whiskey specials on digital menus and POS systems with Aldelo Express AI Menu Builder.
• Customer-Driven Ordering: Allow guests to explore drink options and place orders directly through QR code menus or self-service kiosk devices.
• Loyalty Programs: Reward customers who participate in these celebrations with points or discounts to keep them coming back.

Tableside Transactions: Enable roaming ordering and payments in countertop, indoor, and patio environments with mobile handheld POS devices from Aldelo Express.

Make It a Week to Remember
By celebrating both National Cocktail Day and International Whiskey Day, restaurants can extend the festivities into a full week of spirited fun. Promote your events on social media and through email campaigns to build anticipation and attract a larger audience.
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Aldelo Express and Masa+ support bar, pub, and restaurant operations with:

• QR code initiation of digital menus for in-store and remote online orders and digital payments
• Fast opening of new drink tabs via credit card swipe, dip, or tap using supported EMV devices
• “Open” and “Limited” Bar Tab pre-authorization to ensure cards are active and valid before closing tabs for a larger amount
• Tab search and recall by customer name
• Mobile point-of-sale solutions that support mobile, outdoor, and/or tableside ordering and payments
• Seamless inventory management including item countdown and low stock level alerts
• Customer profiles and digital reservation and waitlist modules
• Up to 20 digital kitchen display system (KDS) screens and 20 physical printers
• and more!

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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