4-minute read ---
October is a favorite – or crucial – month for consumers and business owners alike. It is the turning point from summer and the start of the school year to the busy holiday season, beginning with harvest festivals, “Oktoberfests,” and, most notably, Halloween. Especially when combined with easy-to-update QR code digital menus and integrated Loyalty/Rewards programs, restaurants that prepare their restaurant for one or all of these October marketing opportunities can significantly garner attention and stand out from local competitors with creative restaurant marketing campaigns.
Here are a few ideas to make October a hit season for restaurant marketing:
Here are a few ideas to make October a hit season for restaurant marketing:
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MLB Post-Season Playoffs - Begins October 1, 2024
Millions of baseball fans will tune in to watch the top National League and American League teams compete for the Major League Baseball World Series title. For restaurants, the MLB post-season playoffs provide an ideal opportunity for:
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National Pumpkin Spice Day - October 1
Of all iconic October flavors, pumpkin spice is at the top of the list. Kick off your October flavorfest with a campaign of limited-time pumpkin spice menu items, promoting your menu updates with QR code access on table tent cards, flyers, and indoor/outdoor signage:
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National Taco Day - October 1
Tacos are a well-loved traditional Mexican dish. Served on soft or fried tortillas with toppings ranging from fish and beef to roasted vegetables and beans, tacos provide an easy and delicious menu offering to attract customers on National Taco Day. Draw even more guests with “happy hour” style promotions and menu items, including tacos paired with margaritas, chips and dip, or beverages sourced from local breweries. Provide quick and convenient access to happy hour digital menus with QR codes printed on table tent cards, countertop stickers, or business cards distributed at harvest festivals and farmer’s markets! |
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National Homemade Cookie Day - October 1
The word “cookie” comes from the Dutch word “koekie,” or “little cake.” National Homemade Cookie Day commemorates one of the most popular treats in the United States, with billions consumed each year. Promote your restaurant on National Homemade Cookie Day by selling cookies made in-house or from a local bakery! |
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National Pumpkin Seed Day - October 2
Consumed for thousands of years, since the Aztecs and Mayan civilizations, pumpkin seeds (or “pepitas” when shelled) are a delicious and nutrient-packed ingredient that can be enjoyed in a variety of ways. Easily enhance your seasonal menu with pumpkin seeds on National Pumpkin Seed Day:
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National Vodka Day - October 4
Known for its versatility, aroma, and smooth yet strong flavor, vodka accounts for nearly a third of all spirits sold in the U.S. This National Vodka Day, draw customers into your restaurant or bar with discounted and/or specialty high-profit vodka cocktails:
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National Gumbo Day - October 12
Gumbo is a delicious spicy soup or stew that features flavors from southern Louisiana. It is usually served over rice, providing a flavorful comfort food not found in many restaurants. This National Gumbo Day, consider adding gumbo to your restaurant menu to draw a spice-loving crowd looking for a warm meal on a cool day. |
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National Dessert Day - October 14
There is not a single culture that does not have its own dessert. The word “dessert” comes from a French term that means to “remove what has been served.” Most desserts have some form of sugar in them, whether in cake, ice cream, dessert wine, or fruit. In the United States, some of the most popular desserts are cake, pie, and ice cream. Promote your dessert menu on National Dessert Day, using physical or QR code-activated Loyalty, Rewards, and discounts to encourage dessert purchases. |
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National Liqueur Day - October 16
Liqueurs are a type of alcohol that uses fruits, herbs, spices, creams, oils, and even nuts to flavor liquors through a process of distillation. While they can be enjoyed a’la carte, they are frequently used in cocktails and to flavor desserts. For restaurants, National Liqueur Day provides the perfect opportunity to promote their high-profit bar drinks. |
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National Pasta Day - October 17
National Pasta Day celebrates a comfort food loved around the world. A $9 billion industry, there are literally thousands of pasta dishes that typically feature tomato or cream sauces. Here are a few easy-to-make pasta dishes to attract customers this National Pasta Day:
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National Apple Day - October 21
October is the perfect month for National Apple Day. Apples are an undeniably “fall” food, perfect for a variety of harvest season dishes:
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National Pumpkin Day - October 26
October would hardly be recognizable without orange, white, and sometimes blue pumpkins. National Pumpkin Day commemorates the squash Americans know and love so well. But for restaurants that cannot accommodate a jack-o-lantern carving contest, consider helping customers celebrate National Pumpkin Day with creative pumpkin-based food and drinks:
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National Chocolate Day - October 28
Americans collectively produce and consume trillions of pounds of chocolate every year. With seemingly limitless chocolate varieties and uses, National Chocolate Day provides the perfect stage for chocolate to shine. Here are some creative ways to use chocolate on your restaurant menu and grab attention from chocolate-lovers in your community:
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National Caramel Apple Day - October 31
In addition to Halloween, October 31 is National Caramel Apple Day. Caramel apples are an iconic seasonal treat from the fall season. Red or green, sweet or sour, caramel apples take an abundant apple harvest and transform them into a dipped and delightful autumn treat for kids and adults looking for a sweet seasonal escape. Promote fall vibes and your restaurant menu with National Caramel Day:
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Halloween - October 31
Halloween is perhaps the most obvious way to promote a restaurant in the month of October. From creative food and drink item naming and weekly discounts to take-home Halloween bundles and “spooky season savings,” Aldelo Express supports multiple strategies for restaurants to garner attention from customers with Halloween-themed marketing ideas. Combined with QR code digital menus from Masa+, the native Aldelo Express online ordering and digital payments platform, restaurants quickly enhance their October marketing initiatives with image-based digital menus. Masa+ is a native online ordering and digital platform available with Aldelo Express Cloud Point-of-Sale, and supports:
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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Get Ahead of Halloween with These Restaurant Marketing Ideas
Grow Your Customer Base with Creative Campaigns Throughout the Month of October 3-minute read ---
Halloween has proven to be one of the most popular days of celebration in the United States, with consumers spending billions on costumes, candy, parties, and related expenses each year. As a result, it provides a competitive atmosphere for businesses looking to engage customers during the otherwise slow autumn season. This year, get ahead of Halloween with “spooky season” fun, attracting more customers with whimsical and family-friendly marketing campaigns throughout the month of October. From creatively named food and drink items to weekly promotions, themed events, loyalty incentives, and seasonal savings, there are numerous ways to boost your restaurant’s appeal this October. |
6 Ways Masa+ QR Code Gift Cards Can Boost Restaurant Sales this Holiday Season
Maximize Holiday Revenue and Set the Stage for Future Growth 3-minute read ---
With the holiday season fast approaching, restaurant owners are looking for creative and effective ways to boost sales and attract new customers. One of the best tools at their disposal is Aldelo Express’s native Masa+ QR code gift cards. These digital gift cards are not only convenient but also provide restaurants with multiple opportunities to increase revenue, customer engagement, and brand exposure. Here are the top 6 ways these gift cards can help restaurants grow their sales in the upcoming months. |