The Value of QR Code Gift Cards in Holiday Marketing Strategies for Restaurants

The Value of QR Code Gift Cards in
Holiday Marketing Strategies for Restaurants
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Multi-Store Digital Gift Cards are a Convenient Gift Option for Busy Shoppers

3-minute read ---
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As the holiday season approaches, restaurants are always looking for effective ways to boost revenue and engage with customers. One simple yet powerful tool is the Aldelo Express Masa+ eGift Card solution, which offers the convenience of QR code-based purchase, digital delivery, multi-store redemption, and the ability to be shared via SMS text message. This feature makes it an especially useful option for both gift-givers and restaurants looking to maximize their marketing efforts during the busy holiday period. Here are a few examples that demonstrate the real value of incorporating Masa+ eGift Cards into a holiday marketing strategy.

​Meeting Modern Consumer Needs: A Convenient Digital Gift Solution for Busy Shoppers
Consider a customer like Emily, a busy professional who has little time to shop for holiday gifts. While eating takeout from her favorite restaurant, she notices a QR code printed on the bag that promotes purchase of a Masa+ digital gift card, also called an eGift Card. Knowing her colleague loves dining out, she scans the QR code with her phone, buys the gift card and, within minutes, sends it directly to her colleague’s phone via SMS. The entire process takes her only a few minutes—no need to visit a store or even look up the restaurant’s website online.

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