How to Increase Bar Traffic this Summer

How to Increase Bar Traffic this Summer
Shake Up Your Summer with July Cocktail Holidays!

3-minute read ---
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In July the sun is blazing, the days are long, and customers crave a refreshing cocktail! What better way to bring in the crowds than by celebrating some of the tastiest national drink holidays of the year? From tropical classics to sophisticated sippers, July is packed with opportunities to refresh your restaurant bar menu, entice your guests, and make your venue the spot to be. Let’s dive into each of these refreshing occasions, explore their vibes, and brainstorm how your restaurant or bar can make the most of them.

National Piña Colada Day – July 10
If you like piña coladas (and getting caught in the rain), then July 10 is your day to shine! This tropical treasure, born in Puerto Rico, blends rum, coconut cream, and pineapple juice into a frosty glass of paradise. It’s the ultimate summer escape, with no plane ticket required.

• Menu Spotlight: Why not roll out a Piña Colada flight? Offer the classic version alongside creative twists, like a Spicy Piña with a chili rim or a Piña Colada Float with a scoop of vanilla ice cream. Pair it with coconut shrimp or jerk chicken skewers from your kitchen to keep the island vibes going strong. Track which variation is the crowd favorite to decide what option you’ll keep year-round!

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