How Restaurants and Bars Can Respond to Gen Z's Beverage Trends

How Restaurants and Bars Can Respond to Gen Z's Beverage Trends
Effortlessly Manage Drink Orders with Aldelo Express

3-minute read ---

Restaurants and food servicers are witnessing a significant shift in beverage trends, driven by the preferences of those born between the late 1990s and early 2010s, also known as Generation Z or “Gen Z” for short. This generation, now in their early to mid-20s, is rapidly redefining consumer demands, particularly in the realm of beverages. From “dirty sodas” and mocktails to energy drinks and flavored sparkling waters, restaurants and food service operators have a unique opportunity to capitalize on this trend by aligning their offerings with Gen Z beverage trends and preferences.

​Understanding Gen Z Beverage Trends
Gen Z's influence is evident in their demand for innovative flavors, convenience, and sustainability. The rise of ready-to-drink (RTD) bottled and canned cocktails and hard seltzers highlights their preference for variety, portability, and novelty. These types of drinks cater to Gen Z's desire for convenience and on-the-go consumption. Additionally, there is a noticeable trend of Gen Z consumers gravitating towards premium drink options, showing a willingness to pay more for beverages that offer unique, high-quality experiences or presentations.

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