Engaging Your Restaurant Customer Base During the Football Season

Engaging Your Restaurant Customer Base
​​During the Football Season

QR Codes and Game Day Themes Encourage Repeat Visits

3-minute read ---
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Football season brings a unique opportunity for restaurants to attract crowds of enthusiastic fans looking for great food, drinks, and a place to watch the game. Whether it’s college football on Saturday or NFL Sunday games, these events draw loyal customers who love the excitement of game day. To make the most of this high-traffic time, restaurants can implement several strategies to engage their customer base, increase foot traffic, and boost sales during the football season.

1. Game Day Specials
There’s no better way to draw in football fans than with enticing Game Day specials. Whether your restaurant offers dine-in, curbside pickup, takeout, or delivery, football-themed promotions on fan-favorite menu items like wings, burgers, and beers are sure to attract a crowd.

• Wings: Buffalo wings and football are a match made in heaven. Offering deals like “Buy-1-Get-1 Free” on wings or a set price for 20 wings can appeal to large groups of fans.
• Burgers: Create a signature "Game Day Burger" with a special combination of toppings. Alternatively, offer a "Build-Your-Own Burger" deal, where customers can customize their burgers with a variety of toppings.
• Beer Specials: Offering discounted pitchers of beer or a special price for local craft brews can increase beverage sales while keeping customers satisfied through all four quarters.

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