3-minute read ---

As fall sports kick off and school routines settle in, restaurants have a golden opportunity to become part of the community by partnering with local schools, clubs, and athletic teams. These connections not only foster goodwill but also drive consistent traffic and increase brand visibility. One of the most effective strategies to market a restaurant in the coming weeks is to promote game-day specials and host fundraiser nights that benefit both your restaurant and the organizations you support.

Game-Day Specials That Bring in the Crowd
Whether it's Friday night football, volleyball tournaments, or marching band competitions, game days bring out crowds of students, families, and fans alike. Offering special promotions on game days is a simple way to attract hungry supporters before or after the event.

Some ideas include:

• "Wear Your Team Shirt" Discount: Offer a small discount or free item for fans wearing local school spiritwear.
• Pre-Game Combos: Create value meal bundles that are quick and easy for families heading to the game.
• After-Game Hangout Hours: Keep the kitchen open a bit later and promote a post-game spot for students and parents to gather.

Highlight these specials in-store, on social media, and through school newsletters or team pages to boost visibility.

Host Fundraiser Nights That Give Back
Fundraiser nights are a win-win. Schools and teams receive a portion of the proceeds from the night’s sales, and restaurants benefit from an influx of loyal local guests.

Tips for hosting successful fundraiser nights:

• Plan Ahead: Coordinate with school staff or team leaders at least a few weeks in advance.
• Set Clear Terms: Determine what percentage of proceeds from participating orders are donated back.
• Promote Together: Provide flyers, digital graphics, and social media content that the organization can use to spread the word.
• Use Digital Tools: Encourage guests to use your Masa+ Online Ordering platform and offer promo codes tied to the event for easier tracking.

You can host multiple nights throughout the season, rotating between different teams, classes, or clubs to build sustained community engagement.

Build Long-Term Loyalty
These partnerships show your restaurant’s commitment to the local community, which pays off far beyond a single season. When families see you supporting their kids and local community, they're more likely to return again and again, game day or not.

By investing in local school and team relationships now, you position your restaurant as a trusted, go-to destination for families all year long.

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

​
​
​​
​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


***

Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

Back to School, Back to Busy:
​How Aldelo Express Helps Restaurants Manage Seasonal Crowds
Manage Menus and Crowds with Aldelo Express and Masa+

3-minute read ---
As the school season kicks off, restaurants experience a dramatic change in customer flow. Summer crowds give way to early dinners, busier lunch hours, and fluctuating weekend patterns that come with the school year. For restaurant operators, this time of year requires flexibility, speed, and accurate insights to stay ahead of evolving customer habits.

Learn More

How to Get Ready for Halloween:
​Promote Themed Menus, Contests, and Digital Ordering
Easily Manage Digital Menus and Promotions
​with Aldelo Express and Masa+

3-minute read ---
Halloween is just around the corner, and it’s the perfect time for restaurants to embrace the season and attract new and returning customers with festive offerings and fun experiences. Whether your business is a full-service restaurant, a casual eatery, or a family-friendly diner, Aldelo Express and Masa+ offer the tools to help you create a memorable Halloween celebration that’s both festive and profitable.

Learn More