3-minute read ---

March Madness is around the corner, bringing opportunities for restaurants to engage with basketball fans and boost sales. Whether your venue is a go-to sports bar or a casual eatery, here are some creative tips to make the most of the NCAA tournament season.

1. Create Themed Menus and Specials
Offer limited-time menu items or combos named after popular basketball terms. For example:

• “Slam Dunk Wings” with extra spicy sauces
• “Three-Point Combo” featuring a drink, appetizer, and entree
• Team-specific discounts when local or regional favorites are playing

Use your Aldelo Express POS system to set up these specials quickly and adjust in-store and online digital menus as needed throughout the tournament.

2. Host Viewing Parties
Attract groups by turning your restaurant into a game-day destination. Promote large screens, surround sound, and exclusive deals for fans wearing team jerseys. Consider offering:

• Group Discounts: Ideal for friends gathering to watch the game
• Happy Hours During Halftime: Encourage fans to order more during breaks
• Loyalty Incentives: Reward returning fans with bonus points on your Masa+ Online Ordering and Digital Payment platform

3. Engage on Social Media
Build excitement online by sharing tournament brackets, polls, or fan photo contests. For instance:

• Post daily matchups and offer unique specials based on the winning teams.
• Share game-day menu specials and tag popular teams to increase visibility.
• Highlight your restaurant’s “watch party atmosphere” with photos or live updates.

4. Promote Digital Convenience
Use QR code table tent cards to encourage customers to reduce their wait time with Aldelo Express Masa+ QR Code Online Ordering for direct delivery to their table. With digital wallets, e-gift cards, loyalty rewards, and more, you provide a seamless experience that keeps fans engaged and encourages repeat orders.

5. Partner with Local Teams or Bars
Collaborate with local sports teams, fan clubs, or bars to cross-promote events and specials, and support athletic communities in your local market. Consider merchandise giveaways or team trivia nights to drive engagement.

6. Upsell During Key Moments
Use your Aldelo Express Matrix Module to simplify ordering during peak hours. Highlight modifiers for fan-favorite items like:

• Extra toppings for nachos
• Specialty drinks to celebrate wins
• Dessert options during post-game celebrations

7. Prepare for Crowds
Anticipate increased traffic by ensuring staff are trained and inventory is stocked. Use Aldelo Express inventory countdown features to keep menus updated and avoid out of stock items that result in disappointed customers.

By blending themed promotions, digital tools, and social engagement, your restaurant can be a top destination for basketball fans during March Madness 2025.

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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