​3-minute read ---

March offers a variety of opportunities to engage your customers with creative and fun event marketing campaigns. From spring cleaning traditions to the excitement of March Madness, there are many ways to connect with customers and drive business during this transitional month. Here’s how to leverage key March 2025 events for your restaurant or business.

1. Employee Appreciation Day - March 1
Kick off March by celebrating employee appreciation day! Employee Appreciation Day is the perfect time to acknowledge the hard work and dedication of your staff and employees in your community.

• Promotions: Offer employee-inspired menu specials to spotlight their favorite dishes or discounts in recognition of Employee Appreciation Day.
• Events: Host an employee appreciation event, such as a team breakfast or dinner, or thank employees with Promo Cards, Gift Cards, or Loyalty Rewards.
• Customer Engagement: Encourage your customers to show their appreciation for their own employees with designated Promo Cards or discounts on Masa+ Gift Cards.

2. Spring Cleaning
March is the turning point of winter to spring, making it the ideal time to embrace the season of spring cleaning. This theme works both literally and figuratively for your business.

• Promotions: Offer discounts on “clean eating” menu options, such as fresh salads, smoothies, or plant-based dishes and sides.
• Community Engagement: Reward customers who participate in community cleanups, post photos on social media, and tag your restaurant.
• Digital Tidying: Promote a refreshed loyalty or rewards program, encouraging customers to redeem points or continue earning towards VIP-level benefits.

3. Daylight Saving Time - March 9
As clocks spring forward, customers may feel the shift in their daily routines. Help them adjust with special deals.

• Promotions: Offer “Rise and Shine” breakfast specials for the early risers or “Stay Up Late” happy hour deals for night owls adjusting to the time change.
• Marketing Tip: Use clever social media posts to highlight your promotions and remind your followers to set their clocks forward.
• Customer Engagement: Reward “early bird orders” with Loyalty Rewards for customers who place online takeout, delivery, or curbside pickup orders before 10am.

4. March Madness - Begins March 16
College basketball fans unite during March Madness, creating a vibrant atmosphere to attract sports enthusiasts and party-favoring friends.

• Promotions: Offer game-day bundles or drink specials during tournament matches. Promote group deals to encourage customers to bring friends and family.
• Events: Set up viewing parties with big screens and a festive environment. Create a communal “bracket menu,” offering specials based on which team wins.
• Thematic Menu: Feature basketball-themed items, like “slam dunk sliders,” “three-point wings,” or “ jump shot jalapeño poppers.”

5. MLB Season Begins - March 18-19 (Japan) & March 27 (USA)
By embracing the excitement of Opening Day in Japan (March 18-19) and the U.S. (March 27), restaurants can create engaging experiences, boost foot traffic, and build a loyal customer base.

• Promotions: Encourage repeat visits with loyalty points for orders placed on game days. Offer season-long perks for consistent patrons, such as discounts after multiple visits.
• Events: Introduce limited-time menu items inspired by ballpark classics like hot dogs, nachos, and beer combos. Provide discounts for customers wearing team gear.  
• Group-Friendly Offers: Attract larger parties with family-style platters, discounted beer buckets, or group deals, encouraging fans to watch the game together.

6. First Day of Spring - March 20
Celebrate the arrival of spring with fresh and vibrant offerings that reflect the new season.

• Promotions: Launch a limited-time spring menu featuring seasonal ingredients. Highlight dishes that evoke the colors and flavors of spring.
• Events: Host a “Spring Kickoff” event with live music, outdoor seating, or seasonal décor to welcome warmer weather.
• Marketing Tip: Use cheerful visuals and and hashtags like #FirstDayOfSpring to amplify your campaign on social media. Reward guests who post pictures of their experience at your restaurant and tag your business.

Final Tips for March Marketing Success

• Stay Local: Consider local traditions or events that might complement your national campaigns.
• Engage Online and In-Person: Use physical and digital Promo Cards to invite participation in your events and promotions. Create interactive social media posts, like polls or trivia, to keep followers engaged.

With these event-based marketing strategies and smart POS tools from Aldelo Express, you can turn March into a month of meaningful connections and business growth. Aldelo Express is a cloud point-of-sale platform for restaurants that offers:

• QR Code-Based Masa+ Online Ordering
• Self-Service Kiosks
• Customer Display Screens
• Masa+ Promo Cards (Smart Digital Offers), Gift Cards, Loyalty Rewards, and Digital Wallets
• And More

​Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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