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How to Use Masa+ QR Codes
to Close the Summer Break with Success

Maximize Your Restaurant’s Impact Before the Season Ends
3-minute read ---
As summer winds down and the school year begins, restaurant owners have a golden opportunity to capitalize on the season’s vibrant energy with a final marketing push. Masa+ QR codes offer a dynamic, budget-friendly way to engage customers, boost sales, and make your restaurant the go-to spot for summer’s last hurrah. Here’s how to leverage this tool to maximize your restaurant’s impact before the season ends.
1. Showcase Summer Specials with Dynamic QR Codes
Summer is all about refreshing dishes and cool drinks—think tropical cocktails, chilled salads, or ice cream desserts. Use Masa+ QR codes to promote digital menus that spotlight your summer specials. Place these codes on tables, outdoor signage, napkins, or takeout bags, linking customers to a vibrant menu they can browse on their phones. With Masa+ digital menus, restaurant operators can update items or prices instantly without reprinting physical menus, allowing operators to easily test or launch new dishes or highlight the summer’s bestsellers. This keeps your offerings exciting and encourages diners to try something new during their last summer visits.
2. Attract Crowds with Last-Chance Promotions
Nothing draws a crowd like a great deal. Use Masa+ QR codes to share exclusive summer-end promotions, such as “Buy one entrée, get one half-off” or “Free drink with any patio meal.” Promote these offers via social media, email blasts, posters in high-traffic areas, or even Masa+ Promo Cards (smart digital offers). Aldelo Express and Masa+ solutions help you track where sales come from, helping you fine-tune your approach for maximum impact.
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Aldelo Express and Masa+ solutions help you track where sales come from, helping you fine-tune your approach for maximum impact

​3. Boost Loyalty with Digital Rewards
Turn summer visitors into loyal customers before the season fades. Masa+ QR codes can activate a digital loyalty program, where customers earn points or rewards with purchase. Promote this by placing QR codes on receipts or table displays, inviting diners to join for perks like a free appetizer after three visits. Use Masa+ data to tailor offers, such as a discount for future dessert orders. This creates a connection that keeps customers coming back, even as summer ends.
4. Streamline Takeout for Summer Gatherings
Summer’s warm evenings are perfect for picnics and backyard parties, and Masa+ QR codes make takeout a breeze. Use QR codes to direct guests to your Masa+ Online Ordering platform, allowing customers to order family-style meals or party platters with a quick scan. Promote this on to-go packaging or local flyers, offering an “End of Summer Party Pack” exclusive to QR code orders. Integration with Aldelo Express ensures smooth order flow to your kitchen, keeping wait times short and customers happy.
5. Capture Feedback to End Strong
Understanding what makes your summer crowd tick can shape your final push. Use QR codes to link to brief feedback surveys, offering a small reward like loyalty points, or a discount, on their next visit. Place these codes on checks or digital receipts to gather insights while the experience is fresh. This data can help you double down on what’s working, ensuring your summer hurrah ends on a high note.
Close Out Your Summer Sales with a Splash
Masa+ QR codes are your secret weapon for a memorable summer send-off. By showcasing specials, offering exclusive deals, building loyalty, simplifying takeout, and gathering feedback, you can make your restaurant the heart of summer’s final celebrations. Use Masa+ QR code solutions to seize this moment to shine and close out your summer sales with a splash!

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410


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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!



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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]
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3-minute read ---
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How Restaurant Owners Can Leverage
​Late Summer Events for Marketing Success

Marketing Tips for Your Restaurant in August 2025
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As summer winds down, late August and early September bring a lineup of exciting events that restaurant owners, bar proprietors, and food truck operators can tap into to boost their business. From the NFL preseason kickoff on August 8 to the US Open wrapping up on September 6 and the back-to-school bustle, these events offer a golden opportunity to attract sports fans and casual diners alike. While being mindful of trademarked and copyrighted titles, words, images, and phrases related to each event, here’s how you can use these occasions to market your establishment.
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