4-minute read ---
June is packed with food holidays that offer unique opportunities for restaurants to engage customers, introduce new menu items, and boost sales. Whether it's a day celebrating a beloved comfort food, a refreshing drink, or a trendy ingredient, these occasions provide great marketing opportunities.
Here is a breakdown of how to promote your restaurant menu in June, with restaurant marketing tips to help set your menu apart.
Here is a breakdown of how to promote your restaurant menu in June, with restaurant marketing tips to help set your menu apart.
June 1 - National Bubbly Drink Day & National Olive Day
Kick off the month with a celebration of effervescent beverages and Mediterranean flavors. Sparkling drinks, from sodas to champagne, are a great way to add a festive touch to any meal, while olives bring a salty, rich element that enhances appetizers, salads, and main courses.
Marketing Tips:
- Feature sparkling sodas, prosecco, or champagne-based cocktails
- Offer a Mediterranean appetizer platter with marinated olives, feta cheese, and warm bread
- Create a limited-time olive tapenade to pair with fresh-baked focaccia
June 3 - National Egg Day
Eggs are one of the most versatile ingredients in the kitchen, making this an easy holiday to celebrate across multiple menu categories. Whether served at breakfast, lunch, or dinner, eggs can elevate a dish and add a rich, satisfying texture.
Marketing Tips
Eggs are one of the most versatile ingredients in the kitchen, making this an easy holiday to celebrate across multiple menu categories. Whether served at breakfast, lunch, or dinner, eggs can elevate a dish and add a rich, satisfying texture.
Marketing Tips
- Offer an all-day brunch special with eggs benedict, frittatas, or omelets
- Introduce a new entree featuring eggs, such as carbonara pasta or shakshuka
- Add a special cocktail with an egg white foam, such as a whiskey sour
June 4 - National Cheese Day
Cheese is a customer favorite, and this holiday allows restaurants to highlight its many uses across different cuisines. From gooey melted cheese in comfort foods to gourmet cheese boards, there are countless ways to spotlight this ingredient.
Marketing Tips
Cheese is a customer favorite, and this holiday allows restaurants to highlight its many uses across different cuisines. From gooey melted cheese in comfort foods to gourmet cheese boards, there are countless ways to spotlight this ingredient.
Marketing Tips
- Feature cheese boards with unique pairings
- Offer gourmet mac and cheese with premium toppings like lobster, truffle oil, or smoked bacon
- Introduce a new cheeseburger or grilled cheese sandwich with specialty cheeses
June 5 - National Ketchup Day & National Veggie Burger Day
This day is perfect for showcasing homemade condiments and catering to plant-based diners. Ketchup is a classic topping that can be reinvented with new flavors, while veggie burgers continue to rise in popularity among health-conscious and eco-conscious consumers.
Marketing Tips:
- Create a ketchup tasting board with unique flavors like spicy chipotle, smoked paprika, or honey mustard ketchup
- Highlight a signature veggie burger made with house-made patties and premium toppings
- Offer a special deal on plant-based burgers and fries
June 7 - National Chocolate Ice Cream Day & National Doughnut Day
Dessert lovers will appreciate this day dedicated to two indulgent treats. Ice cream and doughnuts are both classic favorites that can be customized with creative flavors, toppings, and presentations.
Marketing Tips:
Dessert lovers will appreciate this day dedicated to two indulgent treats. Ice cream and doughnuts are both classic favorites that can be customized with creative flavors, toppings, and presentations.
Marketing Tips:
- Serve a chocolate ice cream sundae with toppings such as caramel, nuts, and whipped cream
- Introduce house-made or locally sourced doughnuts with unique glazes or fillings
- Combine the two by offering doughnut ice cream sandwiches
June 8 - National Rosé Day & National Name Your Poison Day (Cocktail Drinks)
This is a prime opportunity for bars and restaurants to focus on beverage sales. Rosé wine is a summer favorite, while “Name Your Poison” Day encourages customers to enjoy custom-crafted cocktails – or mocktails, for customers who would prefer a non-alcoholic option.
Marketing Tips:
This is a prime opportunity for bars and restaurants to focus on beverage sales. Rosé wine is a summer favorite, while “Name Your Poison” Day encourages customers to enjoy custom-crafted cocktails – or mocktails, for customers who would prefer a non-alcoholic option.
Marketing Tips:
- Offer rosé wine flights or special discounts on rosé bottles from local or regional wineries
- Create a "Name Your Poison" cocktail menu where customers can customize their drinks
- Promote a limited-time menu with pre-selected wine and/or cocktail pairings
June 10 - National Egg Roll Day, National Herbs and Spices Day, & National Iced Tea Day
This trio of food holidays allows for a diverse range of offerings, from crispy appetizers to aromatic dishes and refreshing beverages.
Marketing Tips:
- Serve crispy egg rolls with different fillings and dipping sauces
- Highlight dishes that use fresh herbs and spices, such as herb-crusted chicken or spiced lamb
- Offer an iced tea tasting flight featuring classic, fruit-infused, and sweet tea options
June 11 - National Corn on the Cob Day
A summer staple, corn on the cob is a nostalgic favorite that can be elevated with unique toppings and preparations.
Marketing Tips:
A summer staple, corn on the cob is a nostalgic favorite that can be elevated with unique toppings and preparations.
Marketing Tips:
- Serve grilled corn with flavored butters such as garlic herb, chili lime, or parmesan
- Feature street corn with cotija cheese, lime, and smoked paprika
- Offer corn fritters or corn chowder as seasonal specials
June 12 - National Peanut Butter Cookie Day
Peanut butter cookies are a nostalgic treat that can be enjoyed in a variety of ways. Whether served as a simple dessert or incorporated into more elaborate creations, this day is a sweet way to attract customers.
Marketing Tips:
Peanut butter cookies are a nostalgic treat that can be enjoyed in a variety of ways. Whether served as a simple dessert or incorporated into more elaborate creations, this day is a sweet way to attract customers.
Marketing Tips:
- Bake fresh peanut butter cookies and offer them as a complimentary treat with meals
- Create a peanut butter cookie sundae with vanilla ice cream and chocolate drizzle
- Offer a peanut butter and chocolate milkshake special
June 14 - National Cucumber Day
Cool, crisp, and refreshing, cucumbers are a versatile ingredient that adds hydration and crunch to salads, drinks, and light summer dishes. Whether served fresh, pickled, or blended into a cocktail, they bring a burst of freshness to any menu.
Marketing Tips:
- Feature cucumber-infused cocktails, lemonades, or mocktails
- Serve cucumber-based appetizers such as tzatziki dip or cucumber salad
- Offer a summer water station infused with with fresh cucumber slices
June 15 - World Martini Day
Martinis are a timeless cocktail that can be customized with different flavors and styles.
Marketing Tips:
Martinis are a timeless cocktail that can be customized with different flavors and styles.
Marketing Tips:
- Offer a specialty martini menu featuring classic, fruity, and dessert-inspired options
- Host a new happy hour slot or “martini Monday” discounts
- Create a food pairing menu with different martinis
June 17 - National Root Beer Day
Root beer is a nostalgic beverage that pairs well with comfort food and desserts. Whether served alone, as a float with vanilla ice cream, or as a base for a craft cocktail, this fizzy favorite has a timeless appeal.
Marketing Tips:
Root beer is a nostalgic beverage that pairs well with comfort food and desserts. Whether served alone, as a float with vanilla ice cream, or as a base for a craft cocktail, this fizzy favorite has a timeless appeal.
Marketing Tips:
- Serve root beer floats with locally-sourced vanilla ice cream
- Pair root beer with barbecue dishes such as ribs or pulled pork
- Craft root beer cocktails with rum, whiskey, or vodka
June 20 - National Ice Cream Soda Day
Ice cream sodas combine creamy sweetness with fizzy fun, making them a perfect summer treat.
Marketing Tips:
- Create unique ice cream soda flavors such as caramel, mocha, or strawberry
- Offer a DIY ice cream soda bar where customers can make “dirty sodas” with ice cream and other mix-ins
- Feature an ice cream soda happy hour with discounted drinks
June 21 - National Smoothie Day
A day to appeal to health-conscious customers who enjoy blended fruit drinks.
Marketing Tips:
A day to appeal to health-conscious customers who enjoy blended fruit drinks.
Marketing Tips:
- Offer limited-time smoothie flavors featuring fresh summer fruits
- Provide add-ins such as protein powder, collagen, or chia seeds
- Offer physical and/or digital multi-store loyalty cards with a free smoothie after multiple purchases
June 26 - National Coconut Day
Coconut brings a tropical flair to both sweet and savory dishes, with its rich flavor and natural sweetness.
Marketing Tips:
Coconut brings a tropical flair to both sweet and savory dishes, with its rich flavor and natural sweetness.
Marketing Tips:
- Feature coconut-infused cocktails such as piña coladas or coconut mojitos
- Offer coconut-based desserts like coconut cream pie or macaroons
- Introduce coconut curry, coconut lime chicken, or coconut chili dish for savory options
June 27 - National Onion Day
Onions are a fundamental ingredient that can be showcased in multiple dishes.
Marketing Tips:
Onions are a fundamental ingredient that can be showcased in multiple dishes.
Marketing Tips:
- Feature onion rings, French onion soup, or caramelized onion-topped burgers
- Highlight grilled onions as a topping for steaks or sandwiches
- Offer a gourmet onion tart or flatbread
Maximizing Food Holiday Promotions
To fully leverage these food holidays, restaurants can:
- Offer limited-time discounts or bundled deals
- Run loyalty program incentives tied to featured food holidays
- Promote themed specials with Promo Cards or on social media
- Create social media contests or giveaways
By embracing these unique celebrations, restaurants can create excitement, increase engagement, and boost overall sales.
Aldelo Express Cloud POS supports multi-store campaigns and promotions for seamless physical and digital Masa+ Gift Cards, Loyalty Rewards, and Promo Cards for restaurants, bars, food trucks, pizza places and more.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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