3-minute read ---

Black Friday and Small Business Saturday are two of the biggest shopping events of the year, and they present a golden opportunity for restaurants to drive traffic, boost ticket sizes, and build long-term customer loyalty. But success in late November starts with smart preparation.

Restaurants prepping for Black Friday and Small Business Saturday crowds can:

• Design holiday specials
• Launch digital coupons early
• Reward loyal guests
• Create a seamless ordering experience
• Promote ahead of time for more attention and sales

​Here’s how to make the most of the season by planning your promotions, digital coupons, and loyalty strategies ahead of time.

1. Design Irresistible Holiday Specials
Plan a few exclusive Black Friday and Small Business Saturday menu items or bundle deals. Consider offering:

• Family meal packs
• Limited-time seasonal dishes
• Discounted appetizers with entrée purchases
• “Buy one, get one free” specials

Discounts or bundled meals are convenient for shoppers on-the-run or who don’t want to spend time cooking or cleaning up after a meal. Make sure these items are easy to prepare and high-margin, so you can serve more customers quickly without sacrificing profitability.

Discounts or bundled meals are convenient for shoppers on-the-run or who don’t want to spend time cooking or cleaning up after a meal

​2. Launch Digital Coupons Early
Digital coupons are a powerful way to drive customer engagement in the weeks leading up to the holiday shopping weekend. With Aldelo Express and Masa+, restaurants can schedule and distribute digital coupons that are automatically applied at checkout. Examples include:

• $5 off orders over $25
• Free dessert with any entrée
• 10% off curbside pickup or delivery

Distribute coupons via email, your social media pages, or your website. Merchants can even distribute fliers or physical mailers with QR codes that link directly to digital menus or promotions in weeks leading up to the big days.

3. Reward Loyal Guests
The holidays aren’t just about generating new business; they’re a great chance to strengthen your connection with existing customers or entice irregular customers to turn to you for easy holiday eats and gifts. A seamless Loyalty Rewards program is the perfect tool to entice customers into your restaurant or adding more items to their order. Take time to review your Masa+ Multi-Store Loyalty Rewards settings and consider doubling point values or offering bonus rewards for visits made during Black Friday weekend. Some ideas to consider:

• Double points for any purchase over $20
• Extra rewards for referring a friend
• Free menu item after three visits in November

Use signage, digital receipts, and your social media pages to spread the word about your loyalty program so customers know there’s more in it for them.

4. Create a Seamless Ordering Experience
Make it easy for busy shoppers to place and pay for their orders by ensuring your online ordering platform is mobile-optimized and up-to-date. Aldelo Express and Masa+ supports quick and contactless ordering and payment via QR Code Fast Pay and Scan & Pay—perfect for on-the-go customers looking to grab a bite between stops.

Bonus Tip: Set up timed specials throughout the day (e.g., lunchtime flash deals) to keep traffic flowing and encourage repeat visits.

Make it easy for busy shoppers to place and pay for their orders by ensuring your online ordering platform is mobile-optimized and up-to-date

​5. Promote Ahead of Time
Start teasing your deals early. Promote your upcoming Black Friday and Small Business Saturday offers with in-store signage, social media posts, email newsletters, and your POS customer displays. The more advanced visibility your promotions get, the more momentum you’ll build heading into the holiday weekend.

With just a few strategic moves, you’ll be ready to attract more customers, increase sales, and finish the year strong.
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In addition to Masa+ Loyalty Rewards, Masa+ also supports customer-driven:

• Multi-Store eGift Card purchase, reload, and redemption
• Promo Cards: smart digital offers customizable to your campaign, and QR code accessible
• Online Ordering & Digital Payments for in-store, takeout, pickup, and delivery orders
• Secure Digital Wallets for personal credit cards, Loyalty Rewards, eGift Cards, and Promo Cards
• And more

​Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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