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How to Market a Restaurant During
​the End of the School Year

Marketing Tips for Small Business Owners
3-minute read ---
As the school year comes to a close, small business restaurant owners have a unique opportunity to attract families, students, and educators looking to celebrate end-of-the-year milestones and enjoy the summer break. With a little creativity and the right marketing approach, restaurants can capitalize on the season’s excitement to boost sales and community engagement.
1. Graduation Celebrations & School Events
Graduation parties, banquets, and team celebrations bring families and groups to restaurants in search of a group-friendly dining experience during the end of the school year. Offering special graduation packages, group discounts, or pre-fixed menus can encourage large party bookings. Restaurants can also partner with local schools to provide catering services for school-sponsored events, award ceremonies, and faculty appreciation gatherings.
2. Teacher & Coach Appreciation Promotions
Many families and communities look for ways to thank teachers and coaches for their dedication throughout the year, but especially during the end of the school year. Restaurants can create limited-time discounts or promotions for educators and coaches, such as "Teacher & Coach Appreciation Week Specials" or a "Free Dessert for Teachers & Coaches" deal. These promotions encourage visits from those looking to celebrate the mentors who have made a difference in students’ lives.
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These promotions encourage visits from those looking to celebrate the mentors who have made a difference in students’ lives

​3. Summer Kickoff Specials

As students prepare for summer break, families often look for fun ways to celebrate. Hosting a "School’s Out for Summer" event with themed menu items, limited-time discounts, or family-friendly entertainment can create a buzz and increase foot traffic. Restaurants with outdoor seating can offer happy hour specials or live music to encourage a celebratory atmosphere.
4. Gift Card Promotions
Digital gift cards are a great way to increase sales while providing a convenient gift option for graduates, teachers, and school staff. Masa+ digital gift cards, powered by Aldelo Express, make it easy for customers to purchase and send personalized digital gift cards to their loved ones. Offering a "Buy One, Get One" promotion or a discount on bulk gift card purchases can encourage businesses, parents, and organizations to buy in larger quantities.
5. Graduation Party Catering & Private Event Packages
Graduation parties are a major opportunity for restaurants to increase sales, whether through in-house celebrations or catering services. Offering private event space, party packages, or catering menus tailored for graduation gatherings can attract families looking for a convenient way to celebrate. Restaurants can also provide takeout party platters and online ordering options through Masa+ to make hosting at home easier for customers. Promoting these services through social media, email marketing, and local partnerships can help maximize bookings and sales.
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Graduation parties are a major opportunity for restaurants to increase sales, whether through in-house celebrations or catering services

​6. Community Engagement & Sponsorships

Restaurants can build stronger community relationships by sponsoring local school events, sports teams, or summer programs. Offering fundraising nights, where a percentage of sales goes to local schools or student organizations, is another great way to attract customers while supporting a meaningful cause.
Make the Most of the Season
By embracing the energy during the end of the school year, restaurant owners can attract new customers, increase sales, and strengthen their brand within the community. Whether it’s through special promotions, event partnerships, or digital gift card sales, now is the time to maximize business opportunities before summer kicks into full swing.

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410


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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!



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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]
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