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In July the sun is blazing, the days are long, and customers crave a refreshing cocktail! What better way to bring in the crowds than by celebrating some of the tastiest national drink holidays of the year? From tropical classics to sophisticated sippers, July is packed with opportunities to refresh your restaurant bar menu, entice your guests, and make your venue the spot to be. Let’s dive into each of these refreshing occasions, explore their vibes, and brainstorm how your restaurant or bar can make the most of them.

National Piña Colada Day – July 10
If you like piña coladas (and getting caught in the rain), then July 10 is your day to shine! This tropical treasure, born in Puerto Rico, blends rum, coconut cream, and pineapple juice into a frosty glass of paradise. It’s the ultimate summer escape, with no plane ticket required.

• Menu Spotlight: Why not roll out a Piña Colada flight? Offer the classic version alongside creative twists, like a Spicy Piña with a chili rim or a Piña Colada Float with a scoop of vanilla ice cream. Pair it with coconut shrimp or jerk chicken skewers from your kitchen to keep the island vibes going strong. Track which variation is the crowd favorite to decide what option you’ll keep year-round!
• Promotion Tip: Host a “Piña Colada Happy Hour” with live steel drum music or a limbo contest. Encourage guests to snap pics of their drinks and tag your spot on social media for a chance to win a free appetizer. It’s a sweet way to boost engagement and fill those seats!

National Mojito Day – July 11
Just one day later, we’re keeping the tropical party going with National Mojito Day on July 11. This Cuban classic made from rum, mint, lime, sugar, and soda water, is crisp, refreshing, and practically begs to be sipped on a patio. Legend has it that Ernest Hemingway was a fan, making this drink an iconic classic.

• Menu Spotlight: Shake things up with a Mojito menu takeover! Alongside the traditional recipe, try a Watermelon Mojito for a juicy twist or a Coconut Mojito to nod back to yesterday’s piña colada crowd. Pair these with light bites that let the drink shine, such as citrusy ceviche or crispy plantain chips. Proper inventory management with Aldelo Express’s seamless module can help you keep those fresh mint leaves and limes stocked without over-ordering.
• Promotion Tip: Run a “Muddle Your Own Mojito” event where guests get a kit at their table with rum, mint, and all the fixings to craft their perfect drink. It’s interactive, fun, and a great upsell opportunity for premium rums. Bonus points if your bartender demos the perfect muddle technique on your social media!

National Grand Marnier Day – July 14
On July 14, we’re raising a glass to National Grand Marnier Day, celebrating that luxurious orange liqueur that elevates any cocktail. Whether it’s a splash in a margarita or the star of a Grand Cosmopolitan, this French gem brings delicious flavor and sophistication to the summer scene.

• Menu Spotlight: Feature a Grand Marnier Margarita as your headliner! Delicious tequila, lime, and orange-kissed finish will have guests swooning. Or go bold with a Grand Sidecar, blending cognac and lemon juice for a timeless sipper. Pair these with a charcuterie board or orange-glazed wings to tie in that citrusy flair.
• Promotion Tip: Offer a “Grand Marnier Tasting Flight” with small pours of different cocktails featuring the liqueur. It’s a classy way to upsell and let guests discover their new favorite.

National Daiquiri Day – July 19
July 19 brings us National Daiquiri Day, a salute to the simple yet stunning mix of rum, lime, and sugar. This drink is all about balance and refreshment, with roots tracing back to Cuba’s mining towns in the late 19th century.

• Menu Spotlight: Keep it classic with a shaken Daiquiri served up in a chilled coupe, or get playful with a Frozen Strawberry Daiquiri for those scorching summer days. Add a Hemingway Daiquiri (with grapefruit and maraschino liqueur) for the literary or nostalgic crowd. Pair these with grilled fish tacos or a zesty mango salsa to boost the fresh tropical theme.
• Promotion Tip: Host a “Daiquiri Dash” where the first 20 guests to order one get a free lime-infused snack. Tease it on social media a few days ahead to build buzz. Nothing drives traffic like a little FOMO!

National Tequila Day – July 24
Cue the mariachi music because July 24 is National Tequila Day! Whether your guests prefer it in a shot, a margarita, or a Paloma, tequila brings the fiesta to any bar. This agave spirit has a rich history in Mexico, and its versatility makes it a crowd-pleaser year-round.

• Menu Spotlight: Roll out a Tequila Sunrise for a stunning sunrise-in-a-glass vibe, or spice things up with a Jalapeño Margarita. For the purists, offer a sipping flight of blanco, reposado, and añejo tequilas. Pair these with nachos, street corn, or a tequila-lime chicken dish to match tequila’s kick.
• Promotion Tip: Throw a Tequila Trivia Night with questions about the spirit’s history and production. Let winners get a free shot or a discount on their next visit. It’s a fun way to educate and entertain while keeping the festivities flowing.

National Refreshment Day – July 25
Right on tequila’s heels, July 25 is National Refreshment Day, a catch-all celebration of anything that cools you down and lifts your spirits. It’s the perfect excuse to get creative with your menu and cater to every taste.

• Menu Spotlight: Go beyond cocktails with a lineup of refreshing options: a housemade lemonade with a splash of vodka, a cucumber-mint spritzer, or even a non-alcoholic watermelon agua fresca. For food, offer chilled gazpacho or a fruit skewer platter for light, hydrating, and social media-worthy dishes. Use flexible digital menu ordering to let your customers mix and match these offerings.
• Promotion Tip: Launch a “Refreshment Challenge” where guests vote on their favorite drink of the day via a QR code at the table. The winning drink stays on the menu through August, and voters get entered into a raffle for a gift card. It’s a win-win for engagement and loyalty!

National Scotch Day – July 27
Wrap up the boozy July bash with National Scotch Day on July 27. This Scottish spirit is all about depth and tradition. Peaty, smoky, or smooth, it’s a drink that demands respect and a little savoring.

• Menu Spotlight: Offer a Scotch Old Fashioned or a Rob Roy to showcase its versatility, or let it shine solo with a tasting flight of single malts. Pair these with hearty fare like smoked salmon, short rib sliders, or a sharp cheddar plate to complement Scotch’s complexity.
• Promotion Tip: Host a “Scotch & Stories” evening where your bartender shares tales of Scotland’s distilleries (or makes up some fun ones!). Add a live acoustic set or advertise rewards for plaid-themed dress for extra festive Scottish flair.

Why July is Your Time to Shine
July’s lineup of drink holidays is a golden opportunity for your restaurant or bar to stand out. Whether it’s a tropical escape with a piña colada, a sophisticated Scotch night, or a refreshing twist on a summer classic, these celebrations let you flex your creativity and connect with your community.

With Aldelo’s cutting-edge cloud POS and management solutions, and Aldelo Express Masa+ online ordering and digital payment solutions, you can seamlessly roll out these specials, track their success, and keep your guests coming back for more.

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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