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As temperatures rise, so does the opportunity for restaurants to attract customers with a well-designed, multi-store summer loyalty rewards program. Whether you’re looking to increase foot traffic, boost online orders, or retain regular guests, a seasonal rewards program keeps customers engaged and encourages repeat visits.
Here are some effective strategies to create a summer loyalty program that drives revenue and strengthens customer relationships.
Here are some effective strategies to create a summer loyalty program that drives revenue and strengthens customer relationships.
1. Offer Limited-Time Summer Rewards
Create a sense of urgency with time-sensitive rewards that customers can only earn during the summer months. For example:
Create a sense of urgency with time-sensitive rewards that customers can only earn during the summer months. For example:
- Double Points Days – Designate specific days where customers earn double the usual loyalty points.
- Seasonal Menu Bonus – Reward customers with extra points or discounts when they purchase summer-inspired menu items, like refreshing salads, cold beverages, desserts, or BBQ specials.
- Weekend Specials – Encourage guests to dine in or order online by offering exclusive weekend deals for loyalty members.
Loyalty incentives keep customers engaged while giving them a reason to visit more frequently
2. Implement a Tiered Reward System
A tiered loyalty program motivates customers to increase their spending. Consider a structure such as:
- Silver Level – Spend $50 and receive a free appetizer.
- Gold Level – Spend $100 and unlock a 10% discount on all summer beverages.
- Platinum Level – Spend $200 and earn a free entrée.
3. Introduce Referral Bonuses
Word-of-mouth marketing is one of the most effective ways to attract new customers. A summer referral bonus program rewards customers who bring friends and family to your restaurant. Offer incentives such as:
Word-of-mouth marketing is one of the most effective ways to attract new customers. A summer referral bonus program rewards customers who bring friends and family to your restaurant. Offer incentives such as:
- $5 off their next visit when they refer a friend who makes a purchase.
- Extra loyalty points for every successful referral.
- Exclusive summer merchandise (like branded sunglasses or reusable cups) for multiple referrals.
4. Leverage Multi-Store Digital Gift Cards and Mobile Payments
Encourage customers to buy and send multi-store digital gift cards to friends and family. With multi-store Masa+ digital gift cards, restaurants can seamlessly integrate digital payments and rewards, making it easy for customers to redeem offers. Gift cards also help introduce new guests to your restaurant, expanding your customer base.
Encourage customers to buy and send multi-store digital gift cards to friends and family. With multi-store Masa+ digital gift cards, restaurants can seamlessly integrate digital payments and rewards, making it easy for customers to redeem offers. Gift cards also help introduce new guests to your restaurant, expanding your customer base.
Since many customers prefer digital convenience, ensure your loyalty program is mobile-friendly
5. Engage Customers with Social Media Contests
A fun and interactive way to boost engagement is by hosting social media contests. Ideas include:
- Photo Contests – Ask customers to share pictures of their favorite summer dishes or drinks from your restaurant for a chance to win free meals.
- Check-In Rewards – Offer loyalty points or small discounts to customers who check in on social media while dining at your restaurant.
- Hashtag Challenges – Create a summer hashtag unique to your restaurant and encourage customers to use it when posting about their visit.
6. Personalize Offers with Customer Data
Use purchase history to send personalized summer rewards. If a customer frequently orders a specific dish or drink, send them an exclusive offer tailored to their preferences. Personalized promotions make customers feel valued and increase the likelihood of repeat visits.
Use purchase history to send personalized summer rewards. If a customer frequently orders a specific dish or drink, send them an exclusive offer tailored to their preferences. Personalized promotions make customers feel valued and increase the likelihood of repeat visits.
7. Optimize Mobile-Friendly Loyalty Programs
Since many customers prefer digital convenience, ensure your loyalty program is mobile-friendly. With Masa+ digital payments, restaurants can seamlessly integrate loyalty rewards into the mobile experience, allowing customers to track their points, redeem rewards, and make purchases effortlessly.
Since many customers prefer digital convenience, ensure your loyalty program is mobile-friendly. With Masa+ digital payments, restaurants can seamlessly integrate loyalty rewards into the mobile experience, allowing customers to track their points, redeem rewards, and make purchases effortlessly.
Final Thoughts
A well-executed summer loyalty rewards program keeps customers engaged, increases revenue, and strengthens brand loyalty. By incorporating seasonal incentives, referral bonuses, social media engagement, and digital rewards, restaurants can create a memorable summer dining experience that customers will love.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
A well-executed summer loyalty rewards program keeps customers engaged, increases revenue, and strengthens brand loyalty. By incorporating seasonal incentives, referral bonuses, social media engagement, and digital rewards, restaurants can create a memorable summer dining experience that customers will love.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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