3-minute read ---
The MLB All-Stars Game is a golden opportunity for restaurants to boost their visibility, attract customers, and increase revenue. Held annually in mid-July, and this year on July 15, 2025, the MLB All-Stars Game draws massive crowds, both in-person and via broadcasts, creating a perfect storm of hungry fans and casual diners looking for a memorable experience.
While being mindful of MLB All-Star trademarks, patents, and associated copyrights, here’s how restaurants can step up to the plate and leverage this high-profile event to market their services effectively.
While being mindful of MLB All-Star trademarks, patents, and associated copyrights, here’s how restaurants can step up to the plate and leverage this high-profile event to market their services effectively.
1. Create All-Star Menus
Nothing says “we’re in on the fun” like a themed menu. Restaurants can craft limited-time offerings inspired by the MLB All-Star Game with items such as “Home Run Burgers,” “Grand Slam Nachos,” or “Pitcher’s Punch” dirty sodas, mocktails, or cocktails. Incorporate local flavors or nods to the host city (this year’s: Atlanta) to make it feel authentic. Promote these items in advance on social media and your website to build anticipation, and consider offering a discount or combo deal to sweeten the pitch.
Nothing says “we’re in on the fun” like a themed menu. Restaurants can craft limited-time offerings inspired by the MLB All-Star Game with items such as “Home Run Burgers,” “Grand Slam Nachos,” or “Pitcher’s Punch” dirty sodas, mocktails, or cocktails. Incorporate local flavors or nods to the host city (this year’s: Atlanta) to make it feel authentic. Promote these items in advance on social media and your website to build anticipation, and consider offering a discount or combo deal to sweeten the pitch.
2. Host Watch Parties
Not every fan can attend the game live, but every fan wants to feel the excitement. Transform your restaurant into the go-to spot for an All-Star watch party. Deck out the space with baseball decor using pennants, jerseys, or even a makeshift “dugout” vibe. Offer big-screen TVs, game-day drink specials, and trivia or prize giveaways tied to the event. Promote the party early with flyers, email blasts, and social media posts to rally the crowd. A lively atmosphere will keep patrons lingering (and spending) longer.
Not every fan can attend the game live, but every fan wants to feel the excitement. Transform your restaurant into the go-to spot for an All-Star watch party. Deck out the space with baseball decor using pennants, jerseys, or even a makeshift “dugout” vibe. Offer big-screen TVs, game-day drink specials, and trivia or prize giveaways tied to the event. Promote the party early with flyers, email blasts, and social media posts to rally the crowd. A lively atmosphere will keep patrons lingering (and spending) longer.
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The MLB All-Stars Game is a golden opportunity for restaurants to boost their visibility, attract customers, and increase revenue.
3. Partner with Local Communities or Teams
Collaboration is great leverage in successful event marketing. Reach out to local sports bloggers, summer little leagues, or even summer camps to cross-promote your All-Star specials. Offer them a meal discount or exclusive reward in exchange for dining with a friend or sharing pictures of their experience on social media. If your city has a strong baseball culture, tie in with community events or fundraisers to build goodwill and brand loyalty. A well-timed post from a local influencer enjoying your “All-Star Platter” could drive traffic fast.
Collaboration is great leverage in successful event marketing. Reach out to local sports bloggers, summer little leagues, or even summer camps to cross-promote your All-Star specials. Offer them a meal discount or exclusive reward in exchange for dining with a friend or sharing pictures of their experience on social media. If your city has a strong baseball culture, tie in with community events or fundraisers to build goodwill and brand loyalty. A well-timed post from a local influencer enjoying your “All-Star Platter” could drive traffic fast.
4. Offer Game-Day Deals
Fans love a good deal as much as they love a good game. Create promotions tied to the All-Star festivities offering discounts for guests wearing team gear, a free appetizer with an entree during the game, or a “predict the MVP” contest with a gift card prize. Mobile apps or digital loyalty programs can make these offers accessible directly on customers’ phones, ensuring they think of your restaurant when hunger strikes. Time these deals to coincide with pre-game tailgates or post-game celebrations for maximum impact.
Fans love a good deal as much as they love a good game. Create promotions tied to the All-Star festivities offering discounts for guests wearing team gear, a free appetizer with an entree during the game, or a “predict the MVP” contest with a gift card prize. Mobile apps or digital loyalty programs can make these offers accessible directly on customers’ phones, ensuring they think of your restaurant when hunger strikes. Time these deals to coincide with pre-game tailgates or post-game celebrations for maximum impact.
5. Leverage Social Media Buzz
The All-Star Game generates a flood of online chatter. Jump into the conversation with hashtags like #MLBAllStar or #AllStarGame2025. Share behind-the-scenes prep for your watch party, poll followers on their favorite players, or post drool-worthy photos of your themed dishes. Encourage diners to tag your restaurant in their game-day posts for a chance to win a discount on their next visit. It’s a low-cost way to amplify your reach.
By tapping into the MLB All-Star Game’s energy, restaurants can score big with both die-hard fans and casual diners. With the right mix of creativity, community engagement, and strategic promotion, your business can turn a single night into a season-long win.
The All-Star Game generates a flood of online chatter. Jump into the conversation with hashtags like #MLBAllStar or #AllStarGame2025. Share behind-the-scenes prep for your watch party, poll followers on their favorite players, or post drool-worthy photos of your themed dishes. Encourage diners to tag your restaurant in their game-day posts for a chance to win a discount on their next visit. It’s a low-cost way to amplify your reach.
By tapping into the MLB All-Star Game’s energy, restaurants can score big with both die-hard fans and casual diners. With the right mix of creativity, community engagement, and strategic promotion, your business can turn a single night into a season-long win.
Try using some of the following tools to keep your sales momentum going:
All of these solutions and MORE are available with Aldelo Express and Masa+! Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
- QR Code Digital Menus with Image-Based Ordering of Food and Drinks
- QR Code earning and redemption for Multi-Store Loyalty, Rewards, and Promo Cards (Smart Digital Offers)
- QR Code e-Gift Cards with multi-store purchase, reload, and redemption
- Scan & Pay from printed receipts for secure and on-demand digital payments
All of these solutions and MORE are available with Aldelo Express and Masa+! Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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