3-minute read ---
The holiday season is one of the busiest and most profitable times of the year for restaurants. However, with increased competition, it's crucial to stand out in the market and attract more customers. Masa+, a powerful online ordering and payments platform powered by Aldelo Express, offers a suite of tools like QR code Loyalty Rewards programs, Gift Cards, and Promo Cards to help restaurants gain an edge over competitors. As a multi-store solution, merchants manage gift, loyalty, and promo card issuance and redemption across multiple store locations. Let’s explore how restaurants can strategically leverage these features to boost holiday sales and customer loyalty.
1. Engage Customers with QR Code Masa+ Loyalty Rewards
Loyalty rewards programs are a proven way to retain customers and increase repeat visits. With Masa+, restaurants can implement a seamless, QR code-based loyalty rewards program that enhances the customer experience. Here's how:
Loyalty rewards programs are a proven way to retain customers and increase repeat visits. With Masa+, restaurants can implement a seamless, QR code-based loyalty rewards program that enhances the customer experience. Here's how:
- Easy Enrollment: With a simple scan of a QR code, customers can join your seamless Masa+ Loyalty Rewards program within seconds, without the hassle of downloading a separate app or filling out a paper form.
- Trackable Rewards: Use the program to offer points, discounts, or free items for repeat visits, which encourages customers to keep coming back throughout the busy holiday season. Every purchase can bring them closer to rewards, encouraging guests to keep your restaurant top-of-mind when choosing where to dine. - Personalized Offers: With data insights from the Masa+ back-office, restaurants can send targeted, personalized offers that speak directly to customer preferences. For instance, you can offer special holiday discounts or seasonal menu promotions to your most regular customers and/or reward frequent guests for bringing in a guest to dine with them, thereby increasing engagement during the highly competitive holiday season. |
By leveraging QR code Masa+ Loyalty Rewards programs, restaurant operators can foster a sense of exclusivity and valuable connection with customers. These programs not only boost sales but also build long-term loyalty that can outlive the holiday season crowds.
2. Drive Revenue with Masa+ Gift Cards
Gift cards are a valuable tool for increasing holiday sales, especially when marketed effectively and in advance of other local competitors. Masa+ makes it easy for restaurants to create and distribute both physical and digital gift cards, allowing for flexible holiday promotions that are easy to access and easily shared.
Gift cards are a valuable tool for increasing holiday sales, especially when marketed effectively and in advance of other local competitors. Masa+ makes it easy for restaurants to create and distribute both physical and digital gift cards, allowing for flexible holiday promotions that are easy to access and easily shared.
- Attract New Customers: When customers purchase gift cards for friends and family, they’re introducing new customers to your restaurant. Many of these recipients may visit your restaurant for the first time, and if they have a great experience, they’re likely to return.
- Boost Holiday Sales: Gift cards are often seen as convenient and thoughtful gifts, especially during the holiday rush. Promote your physical and/or digital Masa+ Gift Cards as the perfect stocking stuffer or last-minute present. You can even offer special holiday-themed designs to make them more appealing. - Prepaid Revenue: Gift cards provide upfront cash flow during the holidays, which can be particularly helpful to cover seasonal expenses or invest in holiday marketing efforts. |
To maximize the potential of gift cards, promote them across all customer touchpoints—whether in-store, online, or through email campaigns. You can also create bundle offers, such as offering a complimentary $10 promo card or gift card for every purchase of a $50 gift card, to drive larger sales.
3. Attract More Guests with Masa+ Promo Cards
Promo cards are another strategic way to incentivize holiday dining. Masa+ allows restaurants to easily create promo cards (smart digital offers) that can be distributed as part of holiday promotions.
Promo cards are another strategic way to incentivize holiday dining. Masa+ allows restaurants to easily create promo cards (smart digital offers) that can be distributed as part of holiday promotions.
- Encourage Immediate Visits: Unlike gift cards, which must be honored for at least five years, Masa+ Promo Cards can be customized as a limited-time offer, encouraging customers to dine during the holiday season.
- Boost Average Spend: Offer Promo Cards for discounts on high-margin items like desserts or beverages to increase the average check size during busy holiday periods. - Tie Into Events and Themes: Create themed Promo Card offers tied to specific holiday events or seasonal promotions, such as offering a special discount during a holiday brunch or New Year’s Eve celebration. |
Enhance Holiday Sales with Masa+ QR Codes
The holiday season is the perfect time for restaurants to capitalize on increased foot traffic and customer spending. By leveraging QR code Masa+ Loyalty Rewards programs, Gift Cards, and Promo Cards, restaurants can not only stand out from competitors but also build lasting relationships with their customers. These tools enhance the dining experience, drive revenue, and encourage customer loyalty, setting your business up for success both during the holidays and beyond. Don’t wait—start planning your holiday marketing strategy with Masa+ today!
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
The holiday season is the perfect time for restaurants to capitalize on increased foot traffic and customer spending. By leveraging QR code Masa+ Loyalty Rewards programs, Gift Cards, and Promo Cards, restaurants can not only stand out from competitors but also build lasting relationships with their customers. These tools enhance the dining experience, drive revenue, and encourage customer loyalty, setting your business up for success both during the holidays and beyond. Don’t wait—start planning your holiday marketing strategy with Masa+ today!
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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