3-minute read ---
Valentine’s Day is NOT the only way to get customers excited for February 2025. Consider these February 2025 marketing tips for your restaurant, bar, food truck, or other food service operation to draw attention to your offerings, increase foot traffic, and encourage future visits. Don’t forget to use QR codes on to-go order packaging, table tent cards, and outdoor signage to make it easy for guests to access your seamless Masa+ Digital Menu, Loyalty Rewards Program, eGift Cards, Promo Cards, and more!
|
Groundhog Day - February 2
Groundhog Day is an annual tradition that originated in Germany and is now widely popular in the U.S., especially in the Midwest and East Coast. The annual event famously takes place in Punxsutawney, Pennsylvania, when thousands gather in person and remotely to watch if the groundhog Punxsutawney Phil will see his shadow, thereby concluding that spring will not come for another six weeks (if he doesn’t see his shadow, legend has it spring will arrive early). Have a little fun and engage your customers on Groundhog Day 2025 by showing TV coverage of the event and advertising themed promotions and/or discounts for the festive day. |
|
National Pizza Day - February 9
National Pizza Day celebrates the favorite Italian pie that accounts for nearly 20% of all restaurants in America. The first U.S. pizzeria opened in 1895 in NYC. Today, Americans consume billions of pizzas each year at home and in restaurants. National Pizza Day is sure to grab the attention of many of your customers. Promote your restaurant dine-in, takeout, curbside pickup, and delivery services on National Pizza Day, and consider offering new pizza toppings, a lunch special, or discounted add-ons to garner even more attention! |
|
Super Bowl - February 9
Super Bowl LIX will be hosted in New Orleans on Sunday, February 9, 2025. With nearly 100 million viewers (or more!) each year, Super Bowl Sunday is an iconic American tradition, complete with watching the big game, spending time with friends, and eating a lot of food! Super Bowl Sunday is a great way for restaurants to help customers enjoy the event at home, as well as:
|
|
Galentine’s Day - February 13
Galentine’s Day occurs every year on February 13 as a day for friends to celebrate meaningful “gals” in their lives with food, drinks, and quality time. Restaurants can take the opportunity to make these customers feel like VIPs with Galentine’s Day food, cocktails, discounts, and events such as:
|
|
Valentine’s Day - February 14
Valentine's Day is an extremely popular day for couples to spend quality time at their favorite local bars and eateries. For business owners, Valentine’s Day provides a unique opportunity to create memorable experiences that go beyond the traditional “dinner date.” Stand out this Valentine's Day by showcasing the unique character of your restaurant with ideas such as:
|
|
National Margarita Day - February 22
National Margarita Day is a great opportunity to draw a crowd with the international, ever-popular salt-rimmed tequila cocktail. Celebrate National Margarita Day with margarita specials and limited-time take-home cocktail kits (check your state laws for details and parameters). Consider adding new margarita cocktail and mocktail variations such as:
|
|
National Tortilla Chip Day - February 24
National Tortilla Chip Day celebrates salty dipping chips of all colors and shapes. Tortilla chips are part of many popular restaurant menu items, and provide an enticing tool to market and leverage your restaurant menu on National Tortilla Chip Day:
|
|
National Pistachio Day - February 26
Pistachios are a popular tree nut that add a flavorful crunch to entrees, desserts, and even drinks. Intrigue customers with pistachio menu items to celebration National Pistachio Day, such as:
|
|
National Kahlua Day - February 27
Kahlua is a popular coffee liqueur made with rum, sugar, vanilla, and, of course, coffee. Commonly used to make Espresso Martini and White Russian cocktails, Kahlua can be found on almost any restaurant bar menu. This National Kahlua Day, promote your restaurant or bar menu with coffee liqueur cocktails such as:
|
|
National Chili Day - February 27
Chili is a traditional dish typically consisting of tomatoes, beans, chili peppers, meat, garlic, onions, and cumin. The recipe originates from Central and South America, and was popularized in the U.S. in the late 1800s. While chili can be enjoyed on its own, it also serves as a great topping for hot dogs, french fries, baked potatoes, burgers, rice, and mac ‘n’ cheese. Restaurants looking to promote a fun new dish can try adding chili to their restaurant menu, or encourage additional purchases with buy-one-get-one offers or Loyalty Rewards credits for a chili purchase. |
These national days give restaurants a way to keep menus exciting and customers engaged throughout February. By creatively promoting each day through in-restaurant experiences and social media, you can bring joy to diners, increase traffic, and build a community around your brand using tools from Aldelo Express and Masa+ such as:
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
- AI Menu Builder
- AI Tip Adjust Automation
- QR Code Online Ordering
- QR Code Scan & Pay from Customer Receipt
- Masa+ Loyalty Rewards, Gift Cards, and Promo Cards
- and More
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
|
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
|
Boosting Revenue and Efficiency with
Masa+ Online Ordering: A Pizza Shop Story Native Online Ordering and Digital Payments Offer Unparalleled Convenience 3-minute read ---
Meet Mike, the owner of a popular neighborhood pizza shop known for its crowd-pleasing pizzas and lively weekend atmosphere. While his pizza shop’s in-house service thrives, Mike sees an opportunity to grow his online ordering sales, especially during slower, off-peak hours. He’s already using third-party delivery platforms, but the high fees and lack of control over customer data leave him wanting more. To take control of his online orders, Mike adds Aldelo Express’s Masa+ Online Ordering, a native solution that integrates seamlessly with his pizza point-of-sale system, Aldelo Express Cloud Point-of-Sale for Restaurants. |
Why It’s Time to Move from Legacy POS to Cloud POS
Aldelo Express Offers Powerful and Flexible Restaurant Services 3-minute read ---
For decades, legacy point-of-sale (POS) systems have been the backbone of restaurant operations. These traditional systems offered reliable transaction processing and reporting, but as technology advances, their limitations become more apparent. Cloud-based POS solutions like Aldelo Express are redefining how modern restaurants operate, providing efficiency, flexibility, and scalability that legacy systems can’t match. If your restaurant is still using a legacy POS system, here’s why it’s time to make the switch and move from legacy POS to cloud POS. |