3-minute read ---

Father’s Day is a prime opportunity for restaurants to increase sales, attract new customers, and build long-term loyalty. Families love celebrating with a special meal, and with the right promotions, your restaurant can become the go-to spot for Father’s Day festivities. Here are some creative marketing tips to make the most of this occasion.

1. Create a Special Father’s Day Menu
Offering a limited-time Father’s Day menu is a great way to generate excitement and encourage guests to indulge in special Father’s Day dishes. Consider featuring:

• Premium entrées: Steaks, ribs, seafood platters, or gourmet burgers
• Fixed-price meals: A multi-course dining experience with appetizer, entrée, and dessert options at a set price
• Dad-approved platters: Large portion meals meant for sharing, such as BBQ sampler plates, meat-lover’s feasts, or family-style dining options
• Beverage pairings: Craft beer flights, whiskey tastings, or specialty cocktails

Highlighting exclusive menu items for Father’s Day can boost sales while giving guests a unique dining experience.

2. Offer Discounts and Freebies for Dads
A simple incentive can drive more traffic to your restaurant. Some popular Father’s Day promotions include:

• “Dads Eat Free” with the purchase of another entrée
• Free dessert or drink for dads with their meal
• Exclusive discount for dads dining with their families
• Father’s Day loyalty rewards – offer double points or a discount to loyalty members who bring their dads

Promotions like these encourage group dining, increasing per-table spending.

Highlighting exclusive menu items for Father’s Day can boost sales while giving guests a unique dining experience

​3. Promote Digital & Physical Gift Cards
Gift cards are one of the most popular Father’s Day presents, especially for last-minute customers. Increase gift card sales by offering promotions such as:

• Buy a $50 gift card, get a $10 bonus gift card
• Purchase a $100 gift card and receive a free entrée voucher
• Specialty gift card designs featuring Father’s Day themes

Promote gift cards on your website, social media, and in-store signage to capture both in-person and online customers.

4. “Dad’s Choice” Meal Customization
Many dads enjoy customizing their meals, whether it’s building the ultimate burger, crafting a unique pizza, or mixing and matching stir fry ingredients. Use Aldelo Express’s Matrix Module to offer a seamless way for dads to create their perfect dish.

Customization options can include:

• Build-your-own burgers with a wide range of toppings
• Custom stir frys allowing dads to pick their preferred proteins, veggies, and toppings
• Personalized pizzas with virtually unlimited topping combinations

This not only enhances the dining experience but also encourages guests to try premium ingredients, increasing average order values.

5. Host a Father’s Day-Themed Event
Make Father’s Day memorable with a special in-restaurant experience. Ideas include:

• Live music or entertainment
• Beer or whiskey tastings with special discounts
• Trivia night focused on dad-related topics
• Sports watch party with special deals during the game
• Cigar & cocktail pairings (if permitted)

Creating an engaging event encourages longer stays and increased spending. Consider collaborating with other local businesses to support your small business community.

Consider collaborating with other local businesses to support your small business community

​6. Run a Social Media Contest or Giveaway
Boost engagement and reach new customers by hosting a Father’s Day-themed contest. Some fun ideas:

• Best “dad joke” contest: Have followers comment with their best dad joke, and the winner gets a free meal
• Tag-a-dad giveaway: Encourage followers to tag a dad for a chance to win a restaurant gift card
• Share your best Father’s Day memory: Have customers post their favorite memory with their dad, and select a winner at random

Social media contests not only build engagement but also spread awareness about your promotions.

7. Offer Takeout & Delivery Father’s Day Packages
Not all families will dine in—many will celebrate at home. Offer Masa+ Online Ordering for a convenient takeout experience and create Father’s Day meal bundles, such as:

• BBQ feast for four with ribs, brisket, sides, and cornbread
• Steakhouse dinner kit featuring ready-to-cook steaks, potatoes, and vegetables
• Pizza and beer bundle with multiple pizza choices and a six-pack of craft beer (if allowed)

Market these packages with pre-order options to streamline operations on the big day.

8. Make Payments Fast & Easy with QR Code Fast Pay
Father’s Day is a busy holiday, and long wait times can lead to frustration. Speed up transactions with Masa+ QR Code Fast Pay, allowing guests to scan and pay quickly using their Masa+ Secure Wallet. Benefits include:

• Faster table turnover
• Reduced staff workload
• Convenient and secure payments for guests

This feature enhances the dining experience, making it easy for customers to pay and go without waiting for their check.

Social media contests not only build engagement but also spread awareness about your promotions

​9. Partner with Local Businesses for Cross-Promotions
Team up with local businesses to attract new customers. Some partnership ideas:

• Brewery or distillery collaboration: Offer a special menu featuring local craft beers or whiskey pairings
• Barbershop discount: Customers who visit a partner barbershop receive a discount at your restaurant (or vice versa)
• Sporting goods store tie-in: Offer a meal deal with proof of purchase from a local sporting goods store
• Golf course collaboration: Work with a nearby golf course to provide meal discounts for golfers on Father’s Day
• Movie theater specials: Offer specials for customers who bring their movie theater ticket stub

Cross-promotions expand your reach and drive more traffic to your business.

10. Send Targeted Email & SMS Promotions
Reach past customers with personalized Father’s Day offers via email or SMS. Some messaging ideas:

• Early reservation discount: Encourage reservations with a limited-time discount
• Exclusive loyalty member deal: Offer a special Father’s Day reward for loyalty program members
• Takeout reminder: Promote your Father’s Day meal bundles for those celebrating at home

A well-timed email campaign can significantly increase reservations and online orders.

11. Create a Father's Day Photo Booth
Set up a dedicated photo area with props like funny dad hats, mustaches, and “#1 Dad” signs. Encourage guests to take pictures and tag your restaurant on social media. You can even run a photo contest for the best Father’s Day pic!

Cross-promotions expand your reach and drive more traffic to your business

​12. Provide a Personalized Experience with Reservations
Make guests feel special by offering reserved seating with custom name cards or a special welcome drink for dads. Small touches can elevate the experience and create lasting memories.

Final Thoughts for Father’s Day Promotions
With the right promotions, Father’s Day can be one of the most profitable days of the year for restaurants. Whether it’s offering exclusive menu items, streamlining takeout orders with Masa+, or hosting a fun event, these strategies can help drive sales and enhance the customer experience.

​Consider using seamless QR code tools from Aldelo Express Masa+:

• Masa+ QR Code-Activated Online Ordering – Easily print unique QR codes at each table, countertop seat, or outdoor patio table
• Masa+ Scan & Pay – Customers scan a QR code on printed receipts to securely pay from their smartphone
• Masa+ QR Code Fast Pay – Presenting a single-use QR code from the customer’s Masa+ Secure Wallet enables secure, contactless payments
• Masa+ Multi-Store Physical & Digital Gift Cards – Encourage repeat visits and increase revenue
• Masa+ Multi-Store Loyalty Rewards & Promo Cards – Reward customer loyalty and drive engagement
• Masa+ Coupons & Digital Wallets – Simplify transactions and incentivize purchases

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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