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An essential part of a customer’s dining experience is a seamless and efficient ordering process. Since the dawn of customer-driven digital services, while great food and lively staff remain cornerstones of restaurant success, digital convenience has become equally important, especially as restaurants seek to extend their business beyond their brick-and-mortar location and compete in their local market.
Aldelo Express’s native Masa+ Online Storefronts empower restaurants to enhance their customers’ experience with easy access to a full-featured online platform that supports online ordering and payments, eGift Card sales, Promo Card and Loyalty/Rewards redemption, store images, business hours, and more. Combined with Masa+ QR codes for quick and convenient access with a smartphone or tablet, restaurants using Masa+ can create a cohesive bridge between their physical dining environment and the ever-present online world.
Let’s explore how restaurants can benefit from Masa+ Online Storefronts and integrating QR codes into their customer services.
Aldelo Express’s native Masa+ Online Storefronts empower restaurants to enhance their customers’ experience with easy access to a full-featured online platform that supports online ordering and payments, eGift Card sales, Promo Card and Loyalty/Rewards redemption, store images, business hours, and more. Combined with Masa+ QR codes for quick and convenient access with a smartphone or tablet, restaurants using Masa+ can create a cohesive bridge between their physical dining environment and the ever-present online world.
Let’s explore how restaurants can benefit from Masa+ Online Storefronts and integrating QR codes into their customer services.
The Value of Masa+ Online Storefronts for Restaurants
Masa+ Online Storefronts allow restaurants to extend their services beyond their physical locations, offering an easy-to-use, customizable online ordering platform. Here are some key advantages for restaurants that adopt Masa+ Online Storefronts:
Masa+ Online Storefronts allow restaurants to extend their services beyond their physical locations, offering an easy-to-use, customizable online ordering platform. Here are some key advantages for restaurants that adopt Masa+ Online Storefronts:
Masa+ Online Storefronts support various payment methods
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1. Streamlined Online Ordering: Customers can order directly from the restaurant’s online storefront, whether for dine-in, takeout, or delivery. QR code Masa+ Online Storefronts support a seamless online ordering process, reducing wait times and eliminating the need for customers to call in and place orders over the phone, thus freeing up staff to focus on service.
2. Menu Customization and Updates: Restaurants often need to make quick changes to their menus, whether for seasonal offerings, weekly happy hours, daily specials, or out-of-stock items. As a native Aldelo Express solution, Masa+ makes it easy to schedule automatic menu updates or make changes in real-time, ensuring customers always have access to the most current information through a quick QR code scan.
3. Brand Consistency: With a Masa+ Online Storefront, restaurants can maintain brand consistency across both physical and digital platforms. Owners can add logos, images, and graphics on Masa+ to showcase their restaurant and match the restaurant’s brand identity, creating a cohesive experience for customers, whether they’re dining in person or ordering online.
4. Contactless Payments: The rise of contactless interactions has made digital payments an essential service. Masa+ Online Storefronts support various payment methods, enabling customers to pay securely online, reducing cash handling for staff, and speeding up transactions for dine-in, takeout, pickup and delivery orders.
5. Reduced Third-Party Fees: Third-party delivery apps often take a significant percentage of each sale. By using QR code Masa+ Online Storefronts, a native solution from Aldelo Express Cloud POS, restaurants can bypass third-party fees and retain more revenue, while still offering the convenience of online ordering in a platform that seamlessly integrates with their point-of-sale system and back-of-house operations.
6. Data-Driven Insights: Restaurants can gain valuable insights from the data provided by Masa+, such as order frequency, peak ordering times, and customer preferences. These insights can be used to optimize menus, offer targeted promotions, and improve overall operations.
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Enhancing Access with Masa+ QR Codes
One of the most effective ways to connect physical restaurant spaces with the digital world is through Masa+ QR codes. These codes allow customers to instantly access the restaurant’s online storefront from their smartphones with just a quick scan, streamlining the ordering process. Here’s how QR codes enhance restaurant operations:
One of the most effective ways to connect physical restaurant spaces with the digital world is through Masa+ QR codes. These codes allow customers to instantly access the restaurant’s online storefront from their smartphones with just a quick scan, streamlining the ordering process. Here’s how QR codes enhance restaurant operations:
Masa+ QR codes let customers place their orders and pay digitally
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1. Frictionless Ordering for Dine-In Customers: QR codes placed on tables allow customers to scan and view the menu, place their order, and pay without waiting for a server. This enhances the customer experience by reducing wait times and empowering customers to order at their convenience.
2. Contactless Ordering and Payment: Contactless solutions have become a priority for many diners, especially during the fall and winter seasons when the spread of illnesses is at its peak. Masa+ QR codes let customers place their orders and pay digitally, minimizing physical contact with wait staff and creating a more hygienic dining environment by eliminating physical digital menus.
3. Easy Access for Takeout and Delivery: Restaurants can display QR codes at entrances, in store lobbies, on off-premises signage, countertop or table stickers, or promotional materials to make it easy for customers to order takeout or delivery without visiting third-party platforms. By scanning the code, customers are instantly directed to the restaurant’s online storefront, where they can browse the menu and place an order from the comfort of their smartphone.
4. Boosting Impulse Orders: QR codes can be used in promotional campaigns, on social media, or in physical ads to drive traffic to the restaurant’s storefront. Some sample settings include farmer’s markets, school sporting events, and even other businesses in cross-pollination marketing campaigns. Customers can scan the code for exclusive deals, limited-time menu items, or special offers, encouraging impulse orders and increasing sales.
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Move to a Masa+ Online Storefront Today
The integration of Masa+ Online Storefronts with Masa+ QR codes creates a powerful tool for restaurants looking to enhance their customer experience, streamline operations, and increase sales. By offering easy access to online menus and ordering options, restaurants can cater to the needs of today’s tech-savvy diners while staying ahead of industry trends. Whether for dine-in, takeout, or delivery, Masa+ provides a flexible solution that elevates restaurant operations and ensures customers can enjoy a hassle-free dining experience.
Masa+ supports multiple other QR code solutions:
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
The integration of Masa+ Online Storefronts with Masa+ QR codes creates a powerful tool for restaurants looking to enhance their customer experience, streamline operations, and increase sales. By offering easy access to online menus and ordering options, restaurants can cater to the needs of today’s tech-savvy diners while staying ahead of industry trends. Whether for dine-in, takeout, or delivery, Masa+ provides a flexible solution that elevates restaurant operations and ensures customers can enjoy a hassle-free dining experience.
Masa+ supports multiple other QR code solutions:
- Digital Menus
- Online Ordering
- Digital Payments from Printed Customer Receipts
- eGift Card, Loyalty, Rewards, and Promo Cards (smart coupons)
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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