3-minute read ---
Summer is winding down, which means the school year is on the horizon. For restaurants, the start of the school year offers a plethora of opportunities to collaborate with customers and other businesses in their communities in back-to-school marketing campaigns.
Restaurants that engage their community with back-to-school marketing campaigns not only support students’ success, but grow the business with targeted loyalty programs, encouraging new and existing customers to return the support by patronizing the local business. In the short term, restaurants successfully increase customer traffic during the spirited fall months. With powerful and strategic loyalty programs and campaigns, restaurants encourage students and families to continue to support the business throughout the school year.
Here are three ways to engage your local customer base with back-to-school marketing campaigns, services, and events:
Restaurants that engage their community with back-to-school marketing campaigns not only support students’ success, but grow the business with targeted loyalty programs, encouraging new and existing customers to return the support by patronizing the local business. In the short term, restaurants successfully increase customer traffic during the spirited fall months. With powerful and strategic loyalty programs and campaigns, restaurants encourage students and families to continue to support the business throughout the school year.
Here are three ways to engage your local customer base with back-to-school marketing campaigns, services, and events:
Support nearby schools with homecoming-themed catering
Motivate guests to regularly place orders from their restaurant before, during, or after heading to the game
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Homecoming: Restaurant Catering and Promotions
With the fall comes homecoming float-building, dances, and football games. Local restaurants have a unique opportunity to support nearby schools with homecoming-themed catering, services, and promotions. Examples include:
Football: Off-Premises Food Service
Friday night football games are a back-to-school staple for students, alumni, and families. With so many locals in one spot, football games provide an ideal setting for restaurants to not only advertise their business, but engage with customers at these events. Aldelo Express and Masa+ QR code-based solutions allow restaurants to:
Extracurriculars: Practices and Fundraisers
For businesses in close proximity to school or athletic facilities, complementing team tryouts, training events, competitions, school picnics, and academic fairs with their food and drinks generates a loyal customer base that makes the restaurant a go-to spot during lunch hours, after practices, or before rival competitions. In return, school groups engaging the restaurant for meals, snacks, or refreshments often receive restaurant services and bulk-order purchases at discounted rates. |
Aldelo Express Does More
As restaurants continue to partake in traditional sponsorships such as purchasing advertisements in school gyms and high-traffic school facilities to put their brand in front of local and visiting audiences, Aldelo Express Point-of-Sale and Masa+ helps them provide easy-to-use customer-facing solutions. Through QR code-enabled online ordering and native loyalty programs, restaurants encourage first-time customers to return to the business and easily collect/redeem rewards from the comfort of their smartphones.
Learn more about Aldelo Express and Masa+ by contacting an Aldelo representative today at [email protected] or 925-621-2410
As restaurants continue to partake in traditional sponsorships such as purchasing advertisements in school gyms and high-traffic school facilities to put their brand in front of local and visiting audiences, Aldelo Express Point-of-Sale and Masa+ helps them provide easy-to-use customer-facing solutions. Through QR code-enabled online ordering and native loyalty programs, restaurants encourage first-time customers to return to the business and easily collect/redeem rewards from the comfort of their smartphones.
Learn more about Aldelo Express and Masa+ by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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Learn More About Aldelo Express and Masa+ ...
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