3-minute read ---

April brings a vibrant blend of flavors, themes, and celebrations that offer restaurants endless opportunities to connect with customers and increase engagement. From National Pickleball Month to National Garlic Day, April is packed with food-focused days and lifestyle moments perfect for creative promotions. Here’s how restaurants can capitalize on this month’s lineup of events:

April Themes and Sporting Events

• National Pickleball Month - Partner with nearby courts to create a “dine and play” package. Highlight light, energizing dishes like smoothies, wraps, and salads to appeal to active customers.
• National Brunch Month - Create specialty menus featuring new takes on classics like avocado toast with pickled veggies, or mimosas with seasonal fruits. Offer “bottomless brunch” deals or a fixed price menu featuring customer favorites at a special price.
• April 5 & 7: NCAA Final Four and Championship - Close out the college men’s basketball tournament with a bang, hosting watch parties and group discounts for takeout and delivery or during game time.
• April 7-13: Masters Golf Tournament - Being mindful of copyrights and trademarks, consider a Masters-themed menu with traditional masters foods: egg salad, pimento cheese sandwiches, azalea cocktails.
• April 21: Boston Marathon - Theme food and/or drink menus to reflect Boston flavors and marathon excitement.

Religious Observances for April 2025
April offers a few key moments for family gatherings and celebratory meals. Help customers observe these days by promoting a special brunch or dinner menu with options for every family member. Include nods to traditional dishes or ingredients, along with kid-friendly options.

Major religious observances in April 2025 in the U.S. include:

• April 12-20: Passover
• April 20: Easter Sunday

Sporting events, religious observances, and festive food holidays make April a food lover's paradise

​Spotlighting April Food Holidays
April is a food lover’s paradise, packed with delicious holidays that give restaurants the perfect opportunity to showcase creative menu items, attract new customers, and engage with their community. Whether it’s a classic comfort food like grilled cheese, a sweet indulgence like chocolate mousse, or a savory favorite like prime rib, these food-themed days provide endless ways to delight diners and boost sales. Here’s a closer look at some of the tastiest celebrations in April and how your restaurant can make the most of them.

April 1: National Sourdough Bread Day
Feature house-made or locally sourced sourdough bread in sandwiches, appetizers, or as a free starter. Promoting your collaborations with other local businesses makes your restaurant memorable and draws customers looking to support their community.

April 2: National Peanut Butter and Jelly Day
Offer a nostalgic menu item with a gourmet twist—such as a PB&J-inspired dessert or smoothie. Highlight peanut butter and jelly crepes or cupcakes for a fun addition to your offerings.

April 3: National Chocolate Mousse Day
Launch a limited-edition chocolate mousse dessert, perhaps paired with wine or coffee. Consider offering a mousse sampler with different flavors like dark chocolate, hazelnut, or white chocolate raspberry.

April 5: National Caramel Day
Introduce caramel-focused treats such as caramel lattes, caramel-drizzled pancakes, or salted caramel ice cream sundaes. Package portable caramel fudge boxes or mixed drinks for takeout customers.

April 7: National Beer Day
Host a craft beer tasting event, or pair beers with small plates for a unique experience. Promote local brews and offer discounts during happy hour.

April 8: National Empanada Day
Highlight empanadas in savory and sweet varieties. Consider a “build your own empanada” feature where guests choose fillings and sauces.

April 12: National Grilled Cheese Day
Entice customers with nostalgic yet elevated gourmet grilled cheese options using premium cheeses and breads. Pair with soups or craft beers to create the ultimate comfort food experience.

April 13: National Peach Cobbler Day
Celebrate this Southern classic by serving individual peach cobblers or creating a “dessert of the day” themed menu with peach cobbler milkshakes, pancakes, or inspired cocktails.

April 17: National Banana Day
Add banana-inspired treats such as banana bread, banana splits, or banana-flavored cocktails to your menu. Encourage families to share their banana-filled meals on social media.

April 18: National Exercise Day
Market healthy meal options and protein-packed smoothies or smoothie bowls for post-workout dining. Partner with local gyms for cross-promotions.

April 19: National Garlic Day
Spotlight garlic in savory dishes like roasted garlic appetizers, garlic bread, or a special “garlic lovers” pizza.

April 27: National Prime Rib Day
Showcase a prime rib special as part of a dinner package. Offer premium sides like garlic mashed potatoes or creamed spinach to elevate the meal.

April 29: National Shrimp Scampi Day
Serve shrimp scampi with various pasta options or feature it as a main course special. Pair with wine to enhance the experience.

April 30: National Bubble Tea Day & National Raisin Day
Celebrate Bubble Tea Day with DIY boba kits or a “buy one, get one free” offer. For National Raisin Day, highlight raisin-filled desserts like oatmeal raisin cookies or raisin bread pudding.

Marketing Tips for April

1. Social Media Campaigns: Use visually engaging posts to promote daily food holidays and monthly themes. Share stories, polls, and short videos to spark interaction.
2. Limited-Time Offers: Create urgency by featuring “today only” deals tied to food holidays.
3. Collaborations: Partner with local gyms, breweries, or pickleball clubs to reach a broader audience.
4. Customer Contests: Encourage guests to share photos of their meals for a chance to win gift cards or free desserts.

By tapping into April’s diverse celebrations, restaurants can create memorable experiences that drive traffic and foster customer loyalty.  

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

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