3-minute read ---

Major League Baseball’s opening weekend is an exciting time for sports fans. It’s also a golden opportunity for restaurants to attract customers and boost sales. This year, the MLB 2025 season will open in Japan on March 18-19 with a two game series between the L.A. Dodgers playing the Chicago Cubs, and other teams across the U.S. on March 27. Whether you’re catering to die-hard fans, casual viewers, or families out for a good time, the MLB 2025 season and strategic marketing can make your establishment the go-to spot for game day gatherings for 8 months out of the year.
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While being mindful of MLB, team, and associated copyrights and trademarks, here are five tips to knock your MLB opening weekend marketing out of the park:

1. Create a Baseball-Themed Menu
Get fans in the spirit with a menu that celebrates the sport. Feature items like “Home Run Hot Dogs,” “Grand Slam Nachos,” or “Extra Innings Wings.” Offer themed drinks such as “The Curveball Margarita” or “7th Inning Stretch Sangria.” Use these fun, creative names to encourage social media shares and create a memorable experience for your customers.

2. Host Viewing Parties
If your restaurant has TVs, transform your space into a game-day hub. Promote a lively atmosphere with TV broadcasts, team colors, and decorations. Consider offering specials during the games, such as discounted appetizers or happy hour deals every time a team scores. This builds excitement and keeps customers coming back for every game.

3. Offer Pre-Order Takeout Packages
For fans who prefer to watch the game at home, offer takeout or delivery packages tailored to their needs. Create game-day bundles with crowd-pleasers like pizzas, wings, sliders, and drinks. Use Masa+ Online Ordering to streamline the process, making it easy for fans to grab their food and enjoy the game.

4. Engage Fans with Masa+ Promo Cards (Smart Digital Offers)
Generate Masa+ Promo Cards (Smart Digital Offers) that tie into the opening weekend. Promo Cards can be distributed with physical cards or unique QR codes, and are a great way to bring customers back for repeat visits and inspire enrollment in Masa+ Loyalty Rewards programs.

5. Leverage Masa+ Digital Gift Cards
With MLB’s 8 month long season, opening weekend is just the beginning. Encourage customers to purchase Masa+ Digital Gift Cards for future visits. Promote them as perfect gifts for baseball-loving friends and family. This builds loyalty and ensures repeat business throughout the season.

Make It a Grand Slam
By embracing the excitement of MLB’s opening weekend, restaurants can create memorable experiences that attract both loyal customers and new visitors. From themed menus and lively viewing parties to easy takeout options and engaging promotions, a thoughtful marketing plan can help you hit it out of the park.

Here are additional tools from Aldelo Express and Masa+ to boost your baseball bashes:

• QR Code Masa+ Digital Menus & Online Ordering
• Self-Service Kiosks for crowded lobbies or on table tops
• QR Code Scan & Pay from Customer Receipt
• Physical and Digital Promo Cards to encourage repeat visits
• Masa+ Loyalty Rewards
• And More!

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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