3-minute read ---
Meet Mike, the owner of a popular neighborhood pizza shop known for its crowd-pleasing pizzas and lively weekend atmosphere. While his pizza shop’s in-house service thrives, Mike sees an opportunity to grow his online ordering sales, especially during slower, off-peak hours. He’s already using third-party delivery platforms, but the high fees and lack of control over customer data leave him wanting more. To take control of his online orders, Mike adds Aldelo Express’s Masa+ Online Ordering, a native solution that integrates seamlessly with his pizza point-of-sale system, Aldelo Express Cloud Point-of-Sale for Restaurants.
Seamless Integration for a Smoother Operation
One of the standout advantages of Masa+ is its direct integration with Aldelo Express, allowing all online orders to flow smoothly into the pizza shop’s tablet-based cloud point-of-sale (POS) system. With third-party platforms, orders often require manual entry, additional devices, or extra steps to ensure accuracy, especially during busy rushes. With Masa+, orders placed through the shop’s Masa+ Online Storefront are instantly processed alongside all other orders within the POS terminal, eliminating the risk of missed, delayed, or inaccurate orders. This streamlined process not only reduces the workload on staff but also helps ensure that each pizza meets each customer’s requests, boosting satisfaction with their pizza shop experience.
One of the standout advantages of Masa+ is its direct integration with Aldelo Express, allowing all online orders to flow smoothly into the pizza shop’s tablet-based cloud point-of-sale (POS) system. With third-party platforms, orders often require manual entry, additional devices, or extra steps to ensure accuracy, especially during busy rushes. With Masa+, orders placed through the shop’s Masa+ Online Storefront are instantly processed alongside all other orders within the POS terminal, eliminating the risk of missed, delayed, or inaccurate orders. This streamlined process not only reduces the workload on staff but also helps ensure that each pizza meets each customer’s requests, boosting satisfaction with their pizza shop experience.
Enhanced Operational Efficiency and Order Accuracy
A common operational issue Mike faced was order entry errors that arose when managing multiple third-party orders. By funneling more orders through Masa+, his team gains a more accurate order flow, as they no longer need to manually enter items or confirm orders across multiple devices. Every Masa+ order is recorded precisely in the Aldelo Express POS terminal and even digital Kitchen Display Systems (KDS) and kitchen printers, allowing Mike’s staff to focus on preparing perfect pizzas rather than monitoring separate terminals. This integration has minimized miscommunication and ensured that customer orders—from custom toppings to special dietary requests—are consistently fulfilled as expected.
A common operational issue Mike faced was order entry errors that arose when managing multiple third-party orders. By funneling more orders through Masa+, his team gains a more accurate order flow, as they no longer need to manually enter items or confirm orders across multiple devices. Every Masa+ order is recorded precisely in the Aldelo Express POS terminal and even digital Kitchen Display Systems (KDS) and kitchen printers, allowing Mike’s staff to focus on preparing perfect pizzas rather than monitoring separate terminals. This integration has minimized miscommunication and ensured that customer orders—from custom toppings to special dietary requests—are consistently fulfilled as expected.
Every Masa+ order is recorded precisely in the Aldelo Express POS terminal
Seamlessly Managing Third-Party and Native Orders Together
Mike doesn’t eliminate his third-party platforms entirely; rather, he uses Masa+ Online Ordering as the backbone for his customer’s orders and adds third-party platforms as supplemental channels. By prioritizing Masa+, he saves on third-party fees and simplifies in-house operations. Third-party orders are still accepted, but now they complement rather than dominate his workflow. With Masa+, the shop can leverage their branded online storefront that reinforces customer loyalty, while still benefiting from the visibility of third-party platforms for new customer reach. Masa+ serves as a direct ordering option that Mike promotes on his website, social media, and in-store signage, creating a direct line to his customers.
Enhanced Customer Experience and Brand Loyalty
With third-party ordering platforms, Mike found that his business was often limited by the generic experience these apps provide. Now, with his customized Masa+ Online Storefront that supports his logo, images of his restaurant and menu items, and exclusive access to Gift Cards, Loyalty Rewards and Promo Card offers, Mike’s customers enjoy a branded ordering experience, which helps build familiarity, loyalty, and encourages guests to return – especially because they do not pay costly third-party ordering fees! Customers can select item customization options, add special requests, and complete their orders smoothly. They also receive real-time notifications when their orders are ready, ensuring a smooth curbside or pickup process.
By clearly advertising his Masa+ storefront directly on his website, Mike strengthens his brand identity and reduces dependence on third-party platforms for customer engagement. Masa+ also provides customer data that empowers Mike to make more targeted decisions for promotions and outreach.
With third-party ordering platforms, Mike found that his business was often limited by the generic experience these apps provide. Now, with his customized Masa+ Online Storefront that supports his logo, images of his restaurant and menu items, and exclusive access to Gift Cards, Loyalty Rewards and Promo Card offers, Mike’s customers enjoy a branded ordering experience, which helps build familiarity, loyalty, and encourages guests to return – especially because they do not pay costly third-party ordering fees! Customers can select item customization options, add special requests, and complete their orders smoothly. They also receive real-time notifications when their orders are ready, ensuring a smooth curbside or pickup process.
By clearly advertising his Masa+ storefront directly on his website, Mike strengthens his brand identity and reduces dependence on third-party platforms for customer engagement. Masa+ also provides customer data that empowers Mike to make more targeted decisions for promotions and outreach.
Masa+ allows customers to pay online directly, offering a secure and contactless experience that simplifies both pickup and delivery
Boosting Off-Peak Sales with Targeted Offers
With Masa+ as his main online ordering platform, Mike also gains control over promotional opportunities that aren’t always available through third-party apps. He sets up special discounts and offers exclusively through Masa+, targeting slow periods in the afternoon and early evening. Customers placing orders through Masa+ for takeout or curbside pickup are incentivized to choose these quieter times, which results in higher sales during off-peak hours.
Efficient and Secure Digital Payments
With Masa+ Online Ordering, Mike also benefits from integrated payment processing that flows directly through Aldelo Express, reducing friction at checkout. Unlike third-party apps, where payments are handled separate from the POS system, Masa+ allows customers to pay online directly, offering a secure and contactless experience that simplifies both pickup and delivery. Masa+ supports secure digital payments via personal credit card, Masa+ Gift Card, Loyalty Rewards, Promo Card (smart digital offer), and even coupons. This not only streamlines order fulfillment but also allows staff to focus on food preparation instead of processing payments from a POS terminal.
With Masa+ Online Ordering, Mike also benefits from integrated payment processing that flows directly through Aldelo Express, reducing friction at checkout. Unlike third-party apps, where payments are handled separate from the POS system, Masa+ allows customers to pay online directly, offering a secure and contactless experience that simplifies both pickup and delivery. Masa+ supports secure digital payments via personal credit card, Masa+ Gift Card, Loyalty Rewards, Promo Card (smart digital offer), and even coupons. This not only streamlines order fulfillment but also allows staff to focus on food preparation instead of processing payments from a POS terminal.
Maximizing Revenue and Minimizing Third-Party Fees
With Masa+, Mike sees a notable difference: online orders account for a large portion of his total sales, especially during previously quiet hours. By using Masa+ Online Ordering as part of his POS, he’s able to increase revenue while cutting back on the commission fees typically paid to third-party providers. The integration also allows him to capture valuable customer insights, improve order accuracy, and create a branded experience that keeps customers coming back.
With Masa+, Mike sees a notable difference: online orders account for a large portion of his total sales, especially during previously quiet hours. By using Masa+ Online Ordering as part of his POS, he’s able to increase revenue while cutting back on the commission fees typically paid to third-party providers. The integration also allows him to capture valuable customer insights, improve order accuracy, and create a branded experience that keeps customers coming back.
With Masa+, customers enjoy a seamless and consistent experience, whether they’re ordering directly from his website or coming in for pickup
Building Customer Loyalty Through a Seamless Experience
With Masa+ Online Ordering natively integrated into Aldelo Express, Mike’s customers enjoy a seamless and consistent experience, whether they’re ordering directly from his website or coming in for pickup. Payments made through Masa+ are seamlessly processed, using digital payments secured in a Masa+ Digital Wallet including Masa+ eGift Card, Loyalty Rewards, Promo Card, and even personal credit cards. Customers appreciate the smooth checkout experience and convenient curbside options, knowing their orders are processed quickly and accurately. For Mike, this native integration has not only improved operational efficiency but has also helped to build customer loyalty by providing an experience that feels professional, protected, and personalized.
In short, adding Masa+ has enabled Mike to drive business growth, control his operations, and optimize profitability while still complimenting any third-party platforms he continues to use. For restaurants looking to expand online sales without sacrificing control, Aldelo Express’s native online ordering platform provides an invaluable solution.
By adding Masa+ Online Ordering alongside third-party platforms, Mike’s pizza shop benefits from a streamlined, cost-effective, and customer-friendly ordering process that keeps his brand front and center. With Aldelo Express’s native online ordering and digital payments integration, restaurant operators like Mike can easily scale their business and meet customer demands without sacrificing quality or control.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Disclaimer: All names and descriptions of persons, entities, circumstances, and events in this article are fictitious and any resemblance to actual past or present persons, entities, circumstances, or events are purely coincidental.
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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