3-minute read ---

Pi Day, celebrated on March 14th (3.14), is a fun and unique opportunity for restaurants to engage customers with creative promotions. This unofficial holiday honors the mathematical constant π (pi), but for the food industry, it’s the perfect chance to capitalize on a day associated with pies of all kinds—pizza, dessert pies, and savory options. Here’s how restaurants can make the most of Pi Day with compelling marketing strategies that drive sales and create memorable experiences.

1. Offer Special Pi-Themed Deals
Highlight the connection between Pi Day and pies by offering discounted pies or pizza. For example:

• 3.14 Specials: Price a slice of pie, small pizza, or other menu items at $3.14
• Buy One, Get One for $3.14: Encourage customers to bring a friend or family member to dine together
• Pie Samplers: Offer mini versions of your best-selling pies at a special price

These deals are not only cost-effective but also fun and memorable for customers.

2. Host a Pi Day Contest
Engage your customers with activities like:

• Pie-Eating Contests: Create a buzz by hosting an in-store or online pie-eating challenge
• Pi Trivia: Share fun facts about pi and pies on your social media and reward participants with discount menu items
• Social Media Giveaway: Ask customers to share photos of their favorite pies or pizzas and tag your restaurant for a chance to win a gift card

Interactive promotions encourage participation and spread awareness about your restaurant.

3. Showcase Your Creativity
Pi Day is a great time to experiment with your menu. Add limited-time items such as:

• A Pi-Themed Pizza: Shape pizzas into the pi symbol or add toppings arranged to look like "π”
• A Mathematical Pie: Design desserts with pi symbols or numerical decorations
• Creative Names: Rename your dishes to fit the theme, like “Cherry Pi” or “Apple 3.14”

Unique offerings generate excitement and encourage customers to visit.

4. Utilize Masa+ for Seamless Promotions
Make it easy for customers to participate in Pi Day deals by offering native Aldelo Express online ordering and digital payment options through your Masa+ Online Storefront. Restaurants using Masa+ can feature Pi Day promotions on digital menus, providing a convenient way for customers to view, order, and pay for their favorite items.

Using Masa+ QR Code Fast Pay and Scan & Pay options ensures faster service, helping you manage increased traffic during Pi Day celebrations while enhancing customer satisfaction.

5. Promote Early and Often
Build excitement by advertising your Pi Day promotions well in advance. Use:

• Social Media: Share countdown posts, polls, and sneak peeks of Pi Day specials
• Email Marketing: Send newsletters to loyal customers with exclusive deals
• In-Store Signage: Display posters and table tents with details about Pi Day events and offers
• Promo Card Incentives: Distribute smart digital offers at libraries, community events, and schools to encourage Pi Day participation.

The more you spread the word, the bigger the turnout you’ll see on Pi Day.

Make It Count
Pi Day offers a unique way to connect with customers and stand out in your community. With the right combination of promotions, creativity, and seamless technology like Masa+, your restaurant can make March 14th a day to remember.

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

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Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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