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With the holiday season fast approaching, restaurant owners are looking for creative and effective ways to boost sales and attract new customers. One of the best tools at their disposal is Aldelo Express’s native Masa+ QR code gift cards. These digital gift cards are not only convenient but also provide restaurants with multiple opportunities to increase revenue, customer engagement, and brand exposure. Here are the top 6 ways these gift cards can help restaurants grow their sales in the upcoming months.
1. Convenient Digital Gifting
The holiday season is a prime time for gift-giving, and a convenient purchasing experience can be a deciding factor when choosing between two gift options. Masa+ QR code gift cards offer a fast and easy solution for both last-minute shoppers and planners alike. Customers can purchase a digital gift card online and send it to recipients via text. This eliminates the need to buy, wrap, and deliver physical cards, making the gifting process smooth and quick. The ease of purchasing and delivering these digital gift cards can increase your restaurant’s sales as more customers look for convenient gift solutions during the holidays.
The holiday season is a prime time for gift-giving, and a convenient purchasing experience can be a deciding factor when choosing between two gift options. Masa+ QR code gift cards offer a fast and easy solution for both last-minute shoppers and planners alike. Customers can purchase a digital gift card online and send it to recipients via text. This eliminates the need to buy, wrap, and deliver physical cards, making the gifting process smooth and quick. The ease of purchasing and delivering these digital gift cards can increase your restaurant’s sales as more customers look for convenient gift solutions during the holidays.
2. Encourages Repeat Business and New Customer Visits
Gift cards are an excellent way to bring customers through the door. A recipient of a Masa+ QR code gift card may not have visited your restaurant before, but with a gift card in hand, they’re much more likely to give it a try. Not only does this bring in new customers, but gift card holders often bring along friends or family members, leading to more sales beyond just the value of the gift card. The redemption of gift cards after the holiday rush also helps sustain foot traffic in the slower months of January and February.
Gift cards are an excellent way to bring customers through the door. A recipient of a Masa+ QR code gift card may not have visited your restaurant before, but with a gift card in hand, they’re much more likely to give it a try. Not only does this bring in new customers, but gift card holders often bring along friends or family members, leading to more sales beyond just the value of the gift card. The redemption of gift cards after the holiday rush also helps sustain foot traffic in the slower months of January and February.
3. Seamless Integration with Online Ordering and Delivery
With more people opting for takeout and delivery, particularly during busy holiday weeks, integrating Masa+ QR code gift cards with online ordering platforms opens up new sales channels. These gift cards can be easily redeemed for online orders, whether it’s for a family feast at home or a last-minute catering service for a holiday party. Offering customers the flexibility to use their gift cards for dine-in or delivery gives restaurants an edge and extends their reach to customers who may not visit in person.
With more people opting for takeout and delivery, particularly during busy holiday weeks, integrating Masa+ QR code gift cards with online ordering platforms opens up new sales channels. These gift cards can be easily redeemed for online orders, whether it’s for a family feast at home or a last-minute catering service for a holiday party. Offering customers the flexibility to use their gift cards for dine-in or delivery gives restaurants an edge and extends their reach to customers who may not visit in person.
4. Increased Sales Through Upselling
Customers often spend more than the value of the gift card when dining at a restaurant, using their gift card funds to offset the cost of an enjoyable and indulgent dining experience. For example, a customer using a $50 gift card may add drinks, appetizers, or desserts to their order when they otherwise would have purchased less, and easily surpass the gift card’s value. Masa+ QR code gift cards allow restaurant owners to offer digital promotions, such as limited-time holiday specials or discounts on specific menu items. This can encourage upselling and lead to larger checks, ultimately boosting overall sales during the holiday season.
Customers often spend more than the value of the gift card when dining at a restaurant, using their gift card funds to offset the cost of an enjoyable and indulgent dining experience. For example, a customer using a $50 gift card may add drinks, appetizers, or desserts to their order when they otherwise would have purchased less, and easily surpass the gift card’s value. Masa+ QR code gift cards allow restaurant owners to offer digital promotions, such as limited-time holiday specials or discounts on specific menu items. This can encourage upselling and lead to larger checks, ultimately boosting overall sales during the holiday season.
5. Enhanced Customer Loyalty and Engagement
By offering gift cards via Masa+ QR codes, restaurant owners can use them as a stepping stone into their Masa+ Loyalty program, further enhancing customer engagement and encouraging repeat visits. Customers who redeem their gift cards can be invited to join loyalty programs or sign up for special promotions available only to Loyalty program members. This ensures that new customers who visit once are more likely to return.
By offering gift cards via Masa+ QR codes, restaurant owners can use them as a stepping stone into their Masa+ Loyalty program, further enhancing customer engagement and encouraging repeat visits. Customers who redeem their gift cards can be invited to join loyalty programs or sign up for special promotions available only to Loyalty program members. This ensures that new customers who visit once are more likely to return.
6. Data Insights for Future Marketing
One of the greatest advantages of digital gift cards like Masa+ QR codes is the ability to collect valuable customer data. With real-time sales data, restaurant owners can track when and how gift cards are purchased, reloaded, and redeemed, and which items are purchased. This data can be used to tailor future marketing campaigns, creating effective promotions or offers that generate sales during specific days of the week or times of day. This level of insight can drive repeat business and improve targeted marketing campaigns, helping restaurants optimize their efforts to sustain sales growth beyond the holiday season.
One of the greatest advantages of digital gift cards like Masa+ QR codes is the ability to collect valuable customer data. With real-time sales data, restaurant owners can track when and how gift cards are purchased, reloaded, and redeemed, and which items are purchased. This data can be used to tailor future marketing campaigns, creating effective promotions or offers that generate sales during specific days of the week or times of day. This level of insight can drive repeat business and improve targeted marketing campaigns, helping restaurants optimize their efforts to sustain sales growth beyond the holiday season.
Attract Customers with Masa+ QR Codes
Masa+ QR code gift cards are more than just a convenient holiday gift option—they’re a powerful tool that can help restaurants increase sales, attract new customers, and foster long-term loyalty. By leveraging the convenience, upselling potential, and data insights that digital gift cards offer, restaurant owners can maximize their revenue this holiday season and set the stage for future growth.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Masa+ QR code gift cards are more than just a convenient holiday gift option—they’re a powerful tool that can help restaurants increase sales, attract new customers, and foster long-term loyalty. By leveraging the convenience, upselling potential, and data insights that digital gift cards offer, restaurant owners can maximize their revenue this holiday season and set the stage for future growth.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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